Brandwave

How popular isGryphon in search?

In August 2026, there were an estimated 3.6K branded searches for Gryphon worldwide which is up 24.1% over the last 11 months. Gryphon holds 0.35% estimated Share of Search among hockey stick brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TK98.3%
  2. Grays0.65%
  3. Ritual Zero Proof0.59%
  4. Gryphon0.35%
  5. Malik0.06%
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Which hockey stick brands compete with Gryphon?

Gryphon against hockey stick brands worldwide, by month

Share of Search by month for TK, Gryphon. The figures are in the table below the chart.

View monthly share of search table
MonthTKGraysRitual Zero ProofGryphonMalik
Oct 202598.1%0.65%0.83%0.28%0.09%
Nov 202598.2%0.65%0.83%0.28%0.07%
Dec 202597.9%0.43%1.5%0.19%0.06%
Jan 202697.4%0.53%1.8%0.28%0.04%
Feb 202697.3%0.78%1.4%0.43%0.09%
Mar 202697.7%0.64%1.1%0.43%0.09%
Apr 202698%0.53%1.1%0.28%0.07%
May 202698.1%0.53%0.97%0.35%0.06%
Jun 202698.3%0.65%0.7%0.29%0.06%
Jul 202698.5%0.43%0.81%0.24%0.04%
Aug 202698.3%0.65%0.59%0.35%0.06%
Sep 2026—————

  1. 1.TK

    98.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Grays

    0.65%

    Moved from 3rd to 2nd. 6.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

  3. 3.Ritual Zero Proof

    0.59%

    Moved from 2nd to 3rd. 6K estimated branded searches, -26.7% vs prior month. Share -0.2 points.

  4. 4.Gryphon

    0.35%

    Held 4th. 3.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  5. 5.Malik

    0.06%

    Held 5th. 590 estimated branded searches, +51.3% vs prior month. Share 0 points.

Compare search popularity between Gryphon and its closest rivals

How has branded search demand for Gryphon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gryphon worldwide rose from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Gryphon’s estimated Share of Search among hockey stick brands worldwide held steady, from 0.28% to 0.35%.

How did search popularity change for hockey stick brands worldwide in August 2026?

  1. In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.

  2. In August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.

  3. Estimated monthly branded searches for Gryphon worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Malik worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Gryphon measured?

Brandwave collects information about searches that people make online using Gryphon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gryphon hockey

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How the Brand Demand Index is measured

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