Grays vs Kookaburra:Which is searched more?

Name: Grays vs Kookaburra: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Grays had more branded searches than Kookaburra among hockey gear brands worldwide. Grays was estimated to have 15.3K branded searches compared to Kookaburra’s 7.3K, and held a 0.86% Share of Search versus Kookaburra’s 0.41%. These are worldwide searches for English-language branded terms.

Share of Search among hockey gear brands worldwide in September 2026Which is more popular in search, Grays or Kookaburra?

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Which is more popular in search, Grays or Kookaburra?

Compare the hockey stick and gear brands people play. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grays and Kookaburra among hockey gear brands worldwide, by month

Month	Osaka	Malik	Gryphon	Grays	Kookaburra
Oct 2025	82.4%	11.1%	5.1%	0.76%	0.6%
Nov 2025	80.9%	11%	6.2%	0.91%	0.98%
Dec 2025	79%	13.1%	6%	0.66%	1.3%
Jan 2026	82.2%	11%	5.1%	0.67%	0.99%
Feb 2026	81.4%	11.1%	5.2%	0.91%	1.4%
Mar 2026	84.1%	9.3%	4.4%	0.7%	1.6%
Apr 2026	81.9%	11%	5.1%	0.62%	1.3%
May 2026	81.3%	10.9%	5.1%	0.68%	2%
Jun 2026	79.4%	13.1%	5%	0.81%	1.7%
Jul 2026	84%	9.3%	5.2%	0.57%	1%
Aug 2026	82.2%	11%	5.2%	0.84%	0.81%
Sep 2026	84.2%	9.3%	5.2%	0.86%	0.41%

How has the Grays and Kookaburra comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Kookaburra took it in November 2025, Grays took it in August 2026.
Across the 12 months ending September 2026, Grays’ estimated Share of Search among hockey gear brands worldwide moved from 0.76% to 0.86%, and its estimated monthly branded searches moved from 13.8K to 15.3K.
Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among hockey gear brands worldwide moved from 0.6% to 0.41%, and its estimated monthly branded searches moved from 11K to 7.3K.

How did search popularity change for hockey gear brands worldwide in September 2026?

2 changes

Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026.
Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.

Other head-to-heads among hockey gear brands

How each brand is measured

Brandwave collects information about searches that people make online using Grays’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.