Del Monte vs Primal Kitchen:Which is more popular by branded search?
In August 2026, Del Monte had more branded searches than Primal Kitchen among ketchup brands worldwide. Del Monte was estimated to have 110K branded searches compared to Primal Kitchen’s 27.1K, and held a 9.5% Share of Search versus Primal Kitchen’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Del Monte or Primal Kitchen?
Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Del Monte, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Del Monte | Hunt's | Primal Kitchen | Sir Kensington's |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.3% | 7.8% | 1.9% | 1.9% | 0.21% |
| Nov 2025 | 72.1% | 14.5% | 9.6% | 1.9% | 1.6% | 0.21% |
| Dec 2025 | 72.5% | 11.9% | 11.9% | 2% | 1.6% | 0.17% |
| Jan 2026 | 71.2% | 14.3% | 9.5% | 1.9% | 2.9% | 0.21% |
| Feb 2026 | 75.2% | 12.3% | 8.3% | 2% | 2% | 0.17% |
| Mar 2026 | 71.9% | 14.4% | 9.6% | 1.9% | 1.9% | 0.21% |
| Apr 2026 | 71.6% | 14.4% | 9.6% | 2.4% | 1.9% | 0.21% |
| May 2026 | 64% | 12.8% | 19.1% | 2.1% | 1.7% | 0.15% |
| Jun 2026 | 73.2% | 14.7% | 8% | 2% | 2% | 0.17% |
| Jul 2026 | 75.2% | 12.3% | 8.3% | 2% | 2% | 0.17% |
| Aug 2026 | 71.2% | 14.3% | 9.5% | 2.3% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — |
How has the Del Monte and Primal Kitchen comparison changed over the last 12 months?
3 findings
- Del Monte was ahead of Primal Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide moved from 7.8% to 9.5%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for ketchup brands worldwide in August 2026?
2 changes
In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 8.3% to 9.5%.
Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Del Monte’s and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Del Monte
1 branded search term
- del monte
Primal Kitchen
1 branded search term
- primal kitchen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.