Brandwave

Del Monte vs Sir Kensington's:Which is searched more?

In August 2026, Del Monte had more branded searches than Sir Kensington's among ketchup brands worldwide. Del Monte was estimated to have 220K branded searches compared to Sir Kensington's’ 2.9K, and held a 17.4% Share of Search versus Sir Kensington's’ 0.23%. These are worldwide searches for English-language branded terms.

Share of Search among ketchup brands worldwide in August 2026Which is more popular in search, Del Monte or Sir Kensington's?
Del Monte17.4%220K searches
vs
Sir Kensington's0.23%2.9K searches
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Which is more popular in search, Del Monte or Sir Kensington's?

Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Del Monte and Sir Kensington's among ketchup brands worldwide, by month

Share of Search by month for Del Monte, Sir Kensington's. The figures are in the table below the chart.

View monthly share of search table
MonthDel MonteSir Kensington's
Oct 202514.5%0.19%
Nov 202517.6%0.19%
Dec 202521.3%0.15%
Jan 202617.4%0.19%
Feb 202615.3%0.16%
Mar 202617.5%0.19%
Apr 202617.5%0.19%
May 202632.1%0.13%
Jun 202614.9%0.16%
Jul 202615.3%0.16%
Aug 202617.4%0.23%
Sep 2026——

How has the Del Monte and Sir Kensington's comparison changed over the last 12 months?

  • Del Monte was ahead of Sir Kensington's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches moved from 181K to 220K.
  • Across the 11 months ending August 2026, Sir Kensington's’ estimated Share of Search among ketchup brands worldwide moved from 0.19% to 0.23%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for ketchup brands worldwide in August 2026?

  1. In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 15.3% to 17.4%.

  2. Estimated monthly branded searches for Sir Kensington's worldwide rose 21.5% over 11 measured months, from 2.4K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Del Monte’s and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Del Monte

2 branded search terms

  • del monte
  • delmonte

Sir Kensington's

3 branded search terms

  • sir kensington s
  • sir kensington's
  • sirkensingtons

How the Brand Demand Index is measured

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