How popular isNishiki in search?
In September 2026, people searched for Nishiki by name about 12,100 times worldwide, about the same as the previous year. These searches made up 1.9% of all global pasta and rice brand searches, placing Nishiki eighth out of eight brands. These are worldwide searches for English-language branded terms.
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Which pasta and rice brands compete with Nishiki?
Share of searches by month for San Remo, Barilla, De Cecco, Rummo, SunRice, Lundberg, Nishiki. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 208K | -18.3% | -6.1 points | |
| 2, held 2nd | 31.2% | 201K | +21.8% | +6.3 points | |
| 3, held 3rd | 17.8% | 115K | +4.1% | +1.2 points | |
| 4, held 4th | 7.7% | 49.5K | 0% | +0.2 points | |
| 5, held 5th | 5.1% | 33.1K | 0% | +0.1 points | |
| 6, held 6th | 2.3% | 14.8K | -45.4% | -1.8 points | |
| 7, held 7th | 1.9% | 12.1K | 0% | +0.1 points | |
| 8, held 8th | 1.9% | 12.1K | 0% | +0.1 points |
1.
San Remo32.2%
Held 1st. 208K estimated branded searches, -18.3% vs prior month. Share -6.1 points.
2.
Barilla31.2%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +6.3 points.
3.
De Cecco17.8%
Held 3rd. 115K estimated branded searches, +4.1% vs prior month. Share +1.2 points.
4.
Rummo7.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
SunRice5.1%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Lundberg2.3%
Held 6th. 14.8K estimated branded searches, -45.4% vs prior month. Share -1.8 points.
7.Mahatma
1.9%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Nishiki
1.9%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Nishiki and its closest rivals
Every comparison with Nishiki
10 comparisons
How has branded search demand for Nishiki changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nishiki worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Nishiki fell from 6th to 8th among pasta and rice brands worldwide.
How did search popularity change for pasta and rice brands worldwide in September 2026?
6 changes
In September 2026, Barilla gained share of searches among pasta and rice brands worldwide, from 24.9% to 31.2%.
In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%.
In September 2026, San Remo lost share of searches among pasta and rice brands worldwide, from 38.3% to 32.2%.
In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%.
Estimated monthly branded searches for Rummo worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for Mahatma worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are Nishiki’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nishiki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nishiki rice
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Where does Nishiki compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pasta and rice brands | 8th of 8 | 1.9% | Shown above |
| Rice brands | 5th of 6 | 4.9% | Show ranking |
Is Nishiki your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.