Nishiki vs Tilda:Which is more popular by branded search?
In August 2026, Tilda had more branded searches than Nishiki among rice brands worldwide. Tilda was estimated to have 14.8K branded searches compared to Nishiki’s 12.1K, and held a 10% Share of Search versus Nishiki’s 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nishiki or Tilda?
Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tilda, Nishiki. The figures are in the table below the chart.
View monthly share of search table
| Month | Uncle Ben's | SunRice | Lundberg | Tilda | Nishiki | Daawat |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 7.5% | 11.3% | 9.2% | 0.67% |
| Nov 2025 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Dec 2025 | 44.4% | 24.3% | 8.9% | 10.8% | 10.8% | 0.79% |
| Jan 2026 | 45.2% | 24.7% | 7.4% | 11% | 11% | 0.66% |
| Feb 2026 | 42.3% | 23.2% | 8.5% | 12.7% | 12.7% | 0.75% |
| Mar 2026 | 46% | 25.2% | 7.5% | 11.3% | 9.2% | 0.76% |
| Apr 2026 | 45.3% | 24.8% | 9.1% | 11.1% | 9.1% | 0.66% |
| May 2026 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Jun 2026 | 43.6% | 29.1% | 7.1% | 10.7% | 8.7% | 0.77% |
| Jul 2026 | 41.3% | 27.6% | 10.1% | 10.1% | 10.1% | 0.83% |
| Aug 2026 | 40.7% | 22.3% | 18.2% | 10% | 8.1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nishiki and Tilda comparison changed over the last 12 months?
3 findings
- Tilda was ahead of Nishiki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide moved from 9.2% to 8.1%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide moved from 11.3% to 10%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for rice brands worldwide in August 2026?
2 changes
In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.
Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nishiki’s and Tilda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.