Brandwave

How popular isLundberg in search?

In August 2026, there were an estimated 27.1K branded searches for Lundberg worldwide which is up 173.7% over the last 11 months. Lundberg holds 18.2% estimated Share of Search among rice brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uncle Ben's40.7%
  2. SunRice22.3%
  3. Lundberg18.2%
  4. Tilda10%
  5. Nishiki8.1%
  6. Daawat0.67%
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Which rice brands compete with Lundberg?

Lundberg against rice brands worldwide, by month

Share of Search by month for Uncle Ben's, SunRice, Lundberg, Tilda, Nishiki. The figures are in the table below the chart.

View monthly share of search table
MonthUncle Ben'sSunRiceLundbergTildaNishikiDaawat
Oct 202546.1%25.2%7.5%11.3%9.2%0.67%
Nov 202541.2%27.5%8.2%12.3%10.1%0.73%
Dec 202544.4%24.3%8.9%10.8%10.8%0.79%
Jan 202645.2%24.7%7.4%11%11%0.66%
Feb 202642.3%23.2%8.5%12.7%12.7%0.75%
Mar 202646%25.2%7.5%11.3%9.2%0.76%
Apr 202645.3%24.8%9.1%11.1%9.1%0.66%
May 202641.2%27.5%8.2%12.3%10.1%0.73%
Jun 202643.6%29.1%7.1%10.7%8.7%0.77%
Jul 202641.3%27.6%10.1%10.1%10.1%0.83%
Aug 202640.7%22.3%18.2%10%8.1%0.67%
Sep 2026——————

  1. 1.Uncle Ben's

    40.7%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.6 points.

  2. 2.SunRice

    22.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -5.3 points.

  3. 3.Lundberg

    18.2%

    Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.1 points.

  4. 4.Tilda

    10%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  5. 5.Nishiki

    8.1%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. 6.Daawat

    0.67%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Lundberg and its closest rivals

How has branded search demand for Lundberg changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lundberg worldwide rose from 9.9K to 27.1K.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide increased from 7.5% to 18.2%.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide peaked at 18.2% in August 2026 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Lundberg rose from 5th to 3rd among rice brands worldwide.

How did search popularity change for rice brands worldwide in August 2026?

  1. In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.

  2. In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.

  3. In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.

  4. In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%.

  5. Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.

  6. Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Where does Lundberg compete?

Lundberg is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rice cakes3rd of 68.5%Show ranking
Rice brands3rd of 618.2%Shown above

How is Lundberg measured?

Brandwave collects information about searches that people make online using Lundberg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lundberg rice

Do you work for Lundberg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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