Lundberg vs Tilda:Which is more popular by branded search?
In August 2026, Lundberg had more branded searches than Tilda among rice brands worldwide. Lundberg was estimated to have 27.1K branded searches compared to Tilda’s 14.8K, and held an 18.2% Share of Search versus Tilda’s 10%. These are worldwide searches for English-language branded terms.
Follow Lundberg vs Tilda and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lundberg or Tilda?
Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lundberg, Tilda. The figures are in the table below the chart.
View monthly share of search table
| Month | Uncle Ben's | SunRice | Lundberg | Tilda | Nishiki | Daawat |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 7.5% | 11.3% | 9.2% | 0.67% |
| Nov 2025 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Dec 2025 | 44.4% | 24.3% | 8.9% | 10.8% | 10.8% | 0.79% |
| Jan 2026 | 45.2% | 24.7% | 7.4% | 11% | 11% | 0.66% |
| Feb 2026 | 42.3% | 23.2% | 8.5% | 12.7% | 12.7% | 0.75% |
| Mar 2026 | 46% | 25.2% | 7.5% | 11.3% | 9.2% | 0.76% |
| Apr 2026 | 45.3% | 24.8% | 9.1% | 11.1% | 9.1% | 0.66% |
| May 2026 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Jun 2026 | 43.6% | 29.1% | 7.1% | 10.7% | 8.7% | 0.77% |
| Jul 2026 | 41.3% | 27.6% | 10.1% | 10.1% | 10.1% | 0.83% |
| Aug 2026 | 40.7% | 22.3% | 18.2% | 10% | 8.1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lundberg and Tilda comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Lundberg took it in August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide moved from 7.5% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide moved from 11.3% to 10%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for rice brands worldwide in August 2026?
2 changes
In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.
Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lundberg’s and Tilda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.