Brandwave

Rice brands:Which brands are most popular in search?

In August 2026, Uncle Ben's was the most searched among rice brands worldwide, with an estimated 60.5K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uncle Ben's40.7%
  2. SunRice22.3%
  3. Lundberg18.2%
  4. Tilda10%
  5. Nishiki8.1%
  6. Daawat0.67%

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Share of SearchLeaderboard

Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rice brands worldwide, by month

Share of Search by month for Uncle Ben's, SunRice, Lundberg, Tilda, Nishiki. The figures are in the table below the chart.

View monthly share of search table
MonthUncle Ben'sSunRiceLundbergTildaNishikiDaawat
Oct 202546.1%25.2%7.5%11.3%9.2%0.67%
Nov 202541.2%27.5%8.2%12.3%10.1%0.73%
Dec 202544.4%24.3%8.9%10.8%10.8%0.79%
Jan 202645.2%24.7%7.4%11%11%0.66%
Feb 202642.3%23.2%8.5%12.7%12.7%0.75%
Mar 202646%25.2%7.5%11.3%9.2%0.76%
Apr 202645.3%24.8%9.1%11.1%9.1%0.66%
May 202641.2%27.5%8.2%12.3%10.1%0.73%
Jun 202643.6%29.1%7.1%10.7%8.7%0.77%
Jul 202641.3%27.6%10.1%10.1%10.1%0.83%
Aug 202640.7%22.3%18.2%10%8.1%0.67%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Uncle Ben's

    40.7%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.6 points.

  2. 2.SunRice

    22.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -5.3 points.

  3. 3.Lundberg

    18.2%

    Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.1 points.

  4. 4.Tilda

    10%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  5. 5.Nishiki

    8.1%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. 6.Daawat

    0.67%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among rice brands worldwide?

In August 2026, Uncle Ben's was the most searched among rice brands worldwide, with an estimated 60.5K branded searches and 40.7% estimated Share of Search within this set. SunRice is in 2nd place, 18.4 percentage points behind at 22.3% Share of Search.

Global rice brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Uncle Ben's46.1% → 40.7%46.1%Oct 202540.7%Aug 20261st
SunRice25.2% → 22.3%29.1%Jun 202622.3%Aug 20262nd
Lundberg7.5% → 18.2%18.2%Aug 20267.1%Jun 20265th → 3rd
Tilda11.3% → 10%12.7%Feb 202610%Aug 20263rd → 4th
Nishiki9.2% → 8.1%12.7%Feb 20268.1%Aug 20264th → 5th
Daawat0.67%0.83%Jul 20260.66%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Uncle Ben's’ estimated Share of Search among rice brands worldwide decreased from 46.1% to 40.7%.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among rice brands worldwide decreased from 25.2% to 22.3%.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide increased from 7.5% to 18.2%.
  • Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide decreased from 11.3% to 10%.
  • Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide decreased from 9.2% to 8.1%.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among rice brands worldwide peaked at 29.1% in June 2026 and was lowest at 22.3% in August 2026.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide peaked at 18.2% in August 2026 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide peaked at 12.7% in February 2026 and was lowest at 10% in August 2026.
  • Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide peaked at 12.7% in February 2026 and was lowest at 8.1% in August 2026.
  • Across the 11 months ending August 2026, Lundberg rose from 5th to 3rd among rice brands worldwide.
  • Across the 11 months ending August 2026, Tilda fell from 3rd to 4th among rice brands worldwide.
  • Across the 11 months ending August 2026, Nishiki fell from 4th to 5th among rice brands worldwide.
  • Across the 11 months ending August 2026, Daawat held steady: its estimated Share of Search among rice brands worldwide moved less than 0.5 percentage points.

How did search popularity change for rice brands worldwide in August 2026?

  1. In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.

  2. In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.

  3. In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.

  4. In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%.

  5. Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.

  6. Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

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