Nishiki vs Uncle Ben's:Which is more popular by branded search?
In August 2026, Uncle Ben's had more branded searches than Nishiki among rice brands worldwide. Uncle Ben's was estimated to have 60.5K branded searches compared to Nishiki’s 12.1K, and held a 40.7% Share of Search versus Nishiki’s 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nishiki or Uncle Ben's?
Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Uncle Ben's, Nishiki. The figures are in the table below the chart.
View monthly share of search table
| Month | Uncle Ben's | SunRice | Lundberg | Tilda | Nishiki | Daawat |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 7.5% | 11.3% | 9.2% | 0.67% |
| Nov 2025 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Dec 2025 | 44.4% | 24.3% | 8.9% | 10.8% | 10.8% | 0.79% |
| Jan 2026 | 45.2% | 24.7% | 7.4% | 11% | 11% | 0.66% |
| Feb 2026 | 42.3% | 23.2% | 8.5% | 12.7% | 12.7% | 0.75% |
| Mar 2026 | 46% | 25.2% | 7.5% | 11.3% | 9.2% | 0.76% |
| Apr 2026 | 45.3% | 24.8% | 9.1% | 11.1% | 9.1% | 0.66% |
| May 2026 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Jun 2026 | 43.6% | 29.1% | 7.1% | 10.7% | 8.7% | 0.77% |
| Jul 2026 | 41.3% | 27.6% | 10.1% | 10.1% | 10.1% | 0.83% |
| Aug 2026 | 40.7% | 22.3% | 18.2% | 10% | 8.1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nishiki and Uncle Ben's comparison changed over the last 12 months?
3 findings
- Uncle Ben's was ahead of Nishiki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide moved from 9.2% to 8.1%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Uncle Ben's’ estimated Share of Search among rice brands worldwide moved from 46.1% to 40.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for rice brands worldwide in August 2026?
2 changes
In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.
In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Nishiki’s and Uncle Ben's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nishiki
1 branded search term
- nishiki rice
Uncle Ben's
1 branded search term
- uncle bens rice
Put your own brand in this comparison
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