Brandwave

How popular isNishiki in search?

In August 2026, there were an estimated 12.1K branded searches for Nishiki worldwide which held steady over the last 11 months. Nishiki holds 8.1% estimated Share of Search among rice brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uncle Ben's40.7%
  2. SunRice22.3%
  3. Lundberg18.2%
  4. Tilda10%
  5. Nishiki8.1%
  6. Daawat0.67%
Nishiki website (opens in a new tab)

Follow Nishiki and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which rice brands compete with Nishiki?

Nishiki against rice brands worldwide, by month

Share of Search by month for Uncle Ben's, SunRice, Lundberg, Tilda, Nishiki. The figures are in the table below the chart.

View monthly share of search table
MonthUncle Ben'sSunRiceLundbergTildaNishikiDaawat
Oct 202546.1%25.2%7.5%11.3%9.2%0.67%
Nov 202541.2%27.5%8.2%12.3%10.1%0.73%
Dec 202544.4%24.3%8.9%10.8%10.8%0.79%
Jan 202645.2%24.7%7.4%11%11%0.66%
Feb 202642.3%23.2%8.5%12.7%12.7%0.75%
Mar 202646%25.2%7.5%11.3%9.2%0.76%
Apr 202645.3%24.8%9.1%11.1%9.1%0.66%
May 202641.2%27.5%8.2%12.3%10.1%0.73%
Jun 202643.6%29.1%7.1%10.7%8.7%0.77%
Jul 202641.3%27.6%10.1%10.1%10.1%0.83%
Aug 202640.7%22.3%18.2%10%8.1%0.67%
Sep 2026——————

  1. 1.Uncle Ben's

    40.7%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.6 points.

  2. 2.SunRice

    22.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -5.3 points.

  3. 3.Lundberg

    18.2%

    Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.1 points.

  4. 4.Tilda

    10%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  5. 5.Nishiki

    8.1%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. 6.Daawat

    0.67%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Nishiki and its closest rivals

How has branded search demand for Nishiki changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nishiki worldwide held steady at 12.1K.
  • Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide decreased from 9.2% to 8.1%.
  • Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide peaked at 12.7% in February 2026 and was lowest at 8.1% in August 2026.
  • Across the 11 months ending August 2026, Nishiki fell from 4th to 5th among rice brands worldwide.

How did search popularity change for rice brands worldwide in August 2026?

  1. In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.

  2. In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.

  3. In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.

  4. In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%.

  5. Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.

  6. Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How is Nishiki measured?

Brandwave collects information about searches that people make online using Nishiki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nishiki rice

Do you work for Nishiki? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nishiki your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free