How popular isMahatma?
In September 2026, people searched for Mahatma by name about 12,100 times worldwide, a 22.2% increase from the previous year. These searches made up 1.9% of all global pasta and rice brand searches, placing Mahatma seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about pasta and rice brands, Mahatma appeared in two of the five answers and was the sixth most recommended of the eight.
Mahatma is the seventh most searched of 8 competitors and the sixth most recommended in AI answers.
San RemoShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BarillaShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
De CeccoShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RummoShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- MahatmaShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Follow Mahatma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mahatma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mahatma is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy?”
Asked ChatGPT
“What are the best pasta and rice brands?”
Asked ChatGPT
“What's the best pasta or rice brand for everyday cooking?”
Searched Google, AI Overview
“best pasta brand”
Searched Google, AI Overview
“best rice brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pasta and rice brands compete with Mahatma?
Share of searches by month for San Remo, Barilla, De Cecco, Rummo, SunRice, Lundberg, Mahatma. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 208K | -18.3% | -6.1 points | |
| 2, held 2nd | 31.2% | 201K | +21.8% | +6.3 points | |
| 3, held 3rd | 17.8% | 115K | +4.1% | +1.2 points | |
| 4, held 4th | 7.7% | 49.5K | 0% | +0.2 points | |
| 5, held 5th | 5.1% | 33.1K | 0% | +0.1 points | |
| 6, held 6th | 2.3% | 14.8K | -45.4% | -1.8 points | |
| 7, held 7th | 1.9% | 12.1K | 0% | +0.1 points | |
| 8, held 8th | 1.9% | 12.1K | 0% | +0.1 points |
1.
San Remo32.2%
Held 1st. 208K estimated branded searches, -18.3% vs prior month. Share -6.1 points.
2.
Barilla31.2%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +6.3 points.
3.
De Cecco17.8%
Held 3rd. 115K estimated branded searches, +4.1% vs prior month. Share +1.2 points.
4.
Rummo7.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
SunRice5.1%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Lundberg2.3%
Held 6th. 14.8K estimated branded searches, -45.4% vs prior month. Share -1.8 points.
7.Mahatma
1.9%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Nishiki
1.9%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Mahatma and its closest rivals
Every comparison with Mahatma
7 comparisons
How has branded search demand for Mahatma changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mahatma worldwide rose from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Mahatma rose from 8th to 7th among pasta and rice brands worldwide.
How did search popularity change for pasta and rice brands worldwide in September 2026?
6 changes
In September 2026, Barilla gained share of searches among pasta and rice brands worldwide, from 24.9% to 31.2%.
In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%.
In September 2026, San Remo lost share of searches among pasta and rice brands worldwide, from 38.3% to 32.2%.
In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%.
Estimated monthly branded searches for Rummo worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for Mahatma worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are Mahatma’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mahatma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mahatma rice
Do you work for Mahatma? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mahatma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.