Lundberg vs Mahatma:Which is more popular?
In September 2026, Lundberg had more branded searches than Mahatma among pasta and rice brands worldwide. Lundberg had about 14,800 branded searches, while Mahatma had 12,100. Lundberg made up 2.3% of all pasta and rice brand searches we track, and Mahatma accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Lundberg appeared in four of the five answers and Mahatma in two. Lundberg was mentioned before Mahatma in three out of four answers that named either.
Who do people search for more?
Lundberg, about 22% more searches than Mahatma
Who does AI mention more?
Lundberg, mentioned in 4 of 5 answers, Mahatma in 2
Who does AI recommend more?
Lundberg, named ahead of Mahatma in 3 of 4 answers
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lundberg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mahatma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lundberg was listed before Mahatma in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy?”
Asked ChatGPT
“What are the best pasta and rice brands?”
Asked ChatGPT
“What's the best pasta or rice brand for everyday cooking?”
Searched Google, AI Overview
“best pasta brand”
Searched Google, AI Overview
“best rice brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lundberg or Mahatma more popular in search?
This chart shows how often people search Google for Lundberg and Mahatma by name. Each line represents a brand's share of searches for all eight pasta and rice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lundberg, Mahatma. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
How has the Lundberg and Mahatma comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Lundberg took it in April 2026, Mahatma took it in June 2026, Lundberg took it in July 2026.
- Across the 12 months ending September 2026, Lundberg’s share of searches among pasta and rice brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Mahatma’s share of searches among pasta and rice brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
2 changes
In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%.
Estimated monthly branded searches for Mahatma worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lundberg’s and Mahatma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta and rice brands
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