Barilla vs De Cecco:Which is more popular?
In September 2026, Barilla had more branded searches than De Cecco among pasta and rice brands worldwide. Barilla had about 201,000 branded searches, while De Cecco had 115,000. Barilla made up 31.2% of all pasta and rice brand searches we track, and De Cecco accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Barilla and De Cecco each appeared in four of the five answers. Barilla was mentioned before De Cecco in three out of four answers that named either.
Who do people search for more?
Barilla, about 76% more searches than De Cecco
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Barilla, named ahead of De Cecco in 3 of 4 answers
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barilla and De Cecco were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barilla was listed before De Cecco in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy?”
Asked ChatGPT
“What are the best pasta and rice brands?”
Asked ChatGPT
“What's the best pasta or rice brand for everyday cooking?”
Searched Google, AI Overview
“best pasta brand”
Searched Google, AI Overview
“best rice brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Barilla or De Cecco more popular in search?
This chart shows how often people search Google for Barilla and De Cecco by name. Each line represents a brand's share of searches for all eight pasta and rice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Barilla, De Cecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
How has the Barilla and De Cecco comparison changed over the last 12 months?
3 findings
- Barilla was ahead of De Cecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands worldwide moved from 33.7% to 31.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, De Cecco’s share of searches among pasta and rice brands worldwide moved from 20.7% to 17.8%, and its estimated monthly branded searches moved from 124K to 115K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
2 changes
In September 2026, Barilla gained share of searches among pasta and rice brands worldwide, from 24.9% to 31.2%.
In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Barilla’s and De Cecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta and rice brands
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