De Cecco vs San Remo:Which is more popular?
In September 2026, San Remo had more branded searches than De Cecco among pasta and rice brands worldwide. San Remo had about 208,000 branded searches, while De Cecco had 115,000. San Remo made up 32.2% of all pasta and rice brand searches we track, and De Cecco accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, De Cecco appeared in four of the five answers and San Remo in none.
Who do people search for more?
San Remo, about 81% more searches than De Cecco
Who does AI mention more?
De Cecco, mentioned in 4 of 5 answers, San Remo in 0
Who does AI recommend more?
De Cecco, the only one of the two named
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De Cecco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. San Remo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy?”
Asked ChatGPT
“What are the best pasta and rice brands?”
Asked ChatGPT
“What's the best pasta or rice brand for everyday cooking?”
Searched Google, AI Overview
“best pasta brand”
Searched Google, AI Overview
“best rice brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is De Cecco or San Remo more popular in search?
This chart shows how often people search Google for De Cecco and San Remo by name. Each line represents a brand's share of searches for all eight pasta and rice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for San Remo, De Cecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
How has the De Cecco and San Remo comparison changed over the last 12 months?
3 findings
- San Remo was ahead of De Cecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De Cecco’s share of searches among pasta and rice brands worldwide moved from 20.7% to 17.8%, and its estimated monthly branded searches moved from 124K to 115K.
- Across the 12 months ending September 2026, San Remo’s share of searches among pasta and rice brands worldwide moved from 29.1% to 32.2%, and its estimated monthly branded searches moved from 173K to 208K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
2 changes
In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%.
In September 2026, San Remo lost share of searches among pasta and rice brands worldwide, from 38.3% to 32.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using De Cecco’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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