Mahatma vs Rummo:Which is more popular?
In September 2026, Rummo had more branded searches than Mahatma among pasta and rice brands worldwide. Rummo had about 49,500 branded searches, while Mahatma had 12,100. Rummo made up 7.7% of all pasta and rice brand searches we track, and Mahatma accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Mahatma and Rummo each appeared in two of the five answers. Rummo was mentioned before Mahatma in two out of three answers that named either.
Who do people search for more?
Rummo, about 4 searches for every 1 for Mahatma
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Rummo, named ahead of Mahatma in 2 of 3 answers
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mahatma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rummo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rummo was listed before Mahatma in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy?”
Asked ChatGPT
“What are the best pasta and rice brands?”
Asked ChatGPT
“What's the best pasta or rice brand for everyday cooking?”
Searched Google, AI Overview
“best pasta brand”
Searched Google, AI Overview
“best rice brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mahatma or Rummo more popular in search?
This chart shows how often people search Google for Mahatma and Rummo by name. Each line represents a brand's share of searches for all eight pasta and rice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rummo, Mahatma. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
How has the Mahatma and Rummo comparison changed over the last 12 months?
3 findings
- Rummo was ahead of Mahatma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mahatma’s share of searches among pasta and rice brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Rummo’s share of searches among pasta and rice brands worldwide moved from 5.6% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mahatma’s and Rummo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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