Lundberg vs SunRice:Which is more popular by branded search?
In August 2026, SunRice had more branded searches than Lundberg among rice brands worldwide. SunRice was estimated to have 33.1K branded searches compared to Lundberg’s 27.1K, and held a 22.3% Share of Search versus Lundberg’s 18.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lundberg or SunRice?
Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SunRice, Lundberg. The figures are in the table below the chart.
View monthly share of search table
| Month | Uncle Ben's | SunRice | Lundberg | Tilda | Nishiki | Daawat |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 7.5% | 11.3% | 9.2% | 0.67% |
| Nov 2025 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Dec 2025 | 44.4% | 24.3% | 8.9% | 10.8% | 10.8% | 0.79% |
| Jan 2026 | 45.2% | 24.7% | 7.4% | 11% | 11% | 0.66% |
| Feb 2026 | 42.3% | 23.2% | 8.5% | 12.7% | 12.7% | 0.75% |
| Mar 2026 | 46% | 25.2% | 7.5% | 11.3% | 9.2% | 0.76% |
| Apr 2026 | 45.3% | 24.8% | 9.1% | 11.1% | 9.1% | 0.66% |
| May 2026 | 41.2% | 27.5% | 8.2% | 12.3% | 10.1% | 0.73% |
| Jun 2026 | 43.6% | 29.1% | 7.1% | 10.7% | 8.7% | 0.77% |
| Jul 2026 | 41.3% | 27.6% | 10.1% | 10.1% | 10.1% | 0.83% |
| Aug 2026 | 40.7% | 22.3% | 18.2% | 10% | 8.1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lundberg and SunRice comparison changed over the last 12 months?
3 findings
- SunRice was ahead of Lundberg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide moved from 7.5% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 11 months ending August 2026, SunRice’s estimated Share of Search among rice brands worldwide moved from 25.2% to 22.3%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for rice brands worldwide in August 2026?
2 changes
In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.
In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Lundberg’s and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.