De Cecco vs SunRice:Which is more popular?
In September 2026, De Cecco had more branded searches than SunRice among pasta and rice brands worldwide. De Cecco had about 115,000 branded searches, while SunRice had 33,100. De Cecco made up 17.8% of all pasta and rice brand searches we track, and SunRice accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, De Cecco appeared in four of the five answers and SunRice in none.
Who do people search for more?
De Cecco, about 3 searches for every 1 for SunRice
Who does AI mention more?
De Cecco, mentioned in 4 of 5 answers, SunRice in 0
Who does AI recommend more?
De Cecco, the only one of the two named
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De Cecco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SunRice did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy?”
Asked ChatGPT
“What are the best pasta and rice brands?”
Asked ChatGPT
“What's the best pasta or rice brand for everyday cooking?”
Searched Google, AI Overview
“best pasta brand”
Searched Google, AI Overview
“best rice brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is De Cecco or SunRice more popular in search?
This chart shows how often people search Google for De Cecco and SunRice by name. Each line represents a brand's share of searches for all eight pasta and rice brands we track, month by month, from English-language searches worldwide.
Share of searches by month for De Cecco, SunRice. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
How has the De Cecco and SunRice comparison changed over the last 12 months?
3 findings
- De Cecco was ahead of SunRice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De Cecco’s share of searches among pasta and rice brands worldwide moved from 20.7% to 17.8%, and its estimated monthly branded searches moved from 124K to 115K.
- Across the 12 months ending September 2026, SunRice’s share of searches among pasta and rice brands worldwide moved from 5.6% to 5.1%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
1 change
In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using De Cecco’s and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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