De Cecco vs Lundberg:Which is searched more?
In September 2026, De Cecco had more branded searches than Lundberg among pasta and rice brands worldwide. De Cecco had about 115,000 branded searches, while Lundberg had 14,800. De Cecco made up 17.8% of all pasta and rice brand searches we track, and Lundberg accounted for 2.3%. These are worldwide searches for English-language branded terms.
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Is De Cecco or Lundberg more popular in search?
Compare the pasta and rice brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for De Cecco, Lundberg. The figures are in the table below the chart.
View monthly share of searches table
| Month | San Remo | Barilla | De Cecco | Rummo | SunRice | Lundberg | Mahatma | Nishiki |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 33.7% | 20.7% | 5.6% | 5.6% | 1.7% | 1.7% | 2% |
| Nov 2025 | 29.9% | 28.7% | 21.5% | 8.6% | 5.8% | 1.7% | 1.7% | 2.1% |
| Dec 2025 | 34.3% | 27% | 20.2% | 6.6% | 5.4% | 2% | 2% | 2.4% |
| Jan 2026 | 34.6% | 27.1% | 20.3% | 6.6% | 5.4% | 1.6% | 2% | 2.4% |
| Feb 2026 | 50.3% | 22.1% | 14.7% | 4.4% | 3.6% | 1.3% | 1.6% | 2% |
| Mar 2026 | 43.9% | 23.5% | 15.6% | 7% | 4.7% | 1.4% | 1.7% | 2.1% |
| Apr 2026 | 37.9% | 24.6% | 16.4% | 11% | 4.9% | 1.8% | 1.5% | 1.8% |
| May 2026 | 38.8% | 25.2% | 16.8% | 9.2% | 5.1% | 1.5% | 1.5% | 1.8% |
| Jun 2026 | 40.6% | 21.7% | 21.1% | 6.5% | 5.3% | 1.3% | 1.6% | 1.9% |
| Jul 2026 | 39.2% | 25.6% | 17.1% | 7.7% | 5.1% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 38.3% | 24.9% | 16.6% | 7.5% | 5% | 4.1% | 1.8% | 1.8% |
| Sep 2026 | 32.2% | 31.2% | 17.8% | 7.7% | 5.1% | 2.3% | 1.9% | 1.9% |
How has the De Cecco and Lundberg comparison changed over the last 12 months?
3 findings
- De Cecco was ahead of Lundberg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De Cecco’s share of searches among pasta and rice brands worldwide moved from 20.7% to 17.8%, and its estimated monthly branded searches moved from 124K to 115K.
- Across the 12 months ending September 2026, Lundberg’s share of searches among pasta and rice brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for pasta and rice brands worldwide in September 2026?
2 changes
In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%.
In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using De Cecco’s and Lundberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta and rice brands
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