Brandwave

Daawat vs Lundberg:Which is searched more?

In August 2026, Lundberg had more branded searches than Daawat among rice brands worldwide. Lundberg was estimated to have 27.1K branded searches compared to Daawat’s 1K, and held a 10.4% Share of Search versus Daawat’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among rice brands worldwide in August 2026Which is more popular in search, Daawat or Lundberg?
Daawat0.39%1K searches
vs
Lundberg10.4%27.1K searches

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Which is more popular in search, Daawat or Lundberg?

Compare the rice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Daawat and Lundberg among rice brands worldwide, by month

Share of Search by month for Lundberg, Daawat. The figures are in the table below the chart.

View monthly share of search table
MonthLundbergDaawat
Oct 20254.4%0.4%
Nov 20255.1%0.45%
Dec 20255.3%0.47%
Jan 20264.7%0.42%
Feb 20265.2%0.46%
Mar 20264.8%0.48%
Apr 20265.8%0.42%
May 20265.1%0.45%
Jun 20264.3%0.47%
Jul 20266.2%0.51%
Aug 202610.4%0.39%
Sep 2026——

How has the Daawat and Lundberg comparison changed over the last 12 months?

  • Lundberg was ahead of Daawat in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Daawat’s estimated Share of Search among rice brands worldwide moved from 0.4% to 0.39%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide moved from 4.4% to 10.4%, and its estimated monthly branded searches moved from 9.9K to 27.1K.

How did search popularity change for rice brands worldwide in August 2026?

  1. In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 6.2% to 10.4%.

  2. Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Daawat’s and Lundberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daawat

1 branded search term

  • daawat basmati

Lundberg

1 branded search term

  • lundberg rice

How the Brand Demand Index is measured

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