Brandwave

Nishiki vs San Remo:Which is more popular?

In September 2026, San Remo had more branded searches than Nishiki among pasta and rice brands worldwide. San Remo had about 208,000 branded searches, while Nishiki had 12,100. San Remo made up 32.2% of all pasta and rice brand searches we track, and Nishiki accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Nishiki appeared in three of the five answers and San Remo in none.

Among pasta and rice brands worldwide in September 2026

Who do people search for more?

San Remo, about 17 searches for every 1 for Nishiki

San Remo 208K searchesNishiki 12.1K searches

Who does AI mention more?

Nishiki, mentioned in 3 of 5 answers, San Remo in 0

Nishiki in 3 of 5San Remo in 0 of 5

Who does AI recommend more?

Nishiki, the only one of the two named

Nishiki first in 3San Remo never named

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Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nishiki was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. San Remo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barilla1st
  2. De Cecco2nd
  3. Lundberg3rd
  4. Rummo4th
  5. Nishiki5th
  6. Mahatma6th
  7. San Remo–
  8. SunRice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barilla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De Cecco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lundberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nishiki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rummo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mahatma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • San Remo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SunRice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nishiki or San Remo more popular in search?

This chart shows how often people search Google for Nishiki and San Remo by name. Each line represents a brand's share of searches for all eight pasta and rice brands we track, month by month, from English-language searches worldwide.

Nishiki and San Remo among pasta and rice brands worldwide, by month

Share of searches by month for San Remo, Nishiki. The figures are in the table below the chart.

View monthly share of searches table
MonthSan RemoBarillaDe CeccoRummoSunRiceLundbergMahatmaNishiki
Oct 202529.1%33.7%20.7%5.6%5.6%1.7%1.7%2%
Nov 202529.9%28.7%21.5%8.6%5.8%1.7%1.7%2.1%
Dec 202534.3%27%20.2%6.6%5.4%2%2%2.4%
Jan 202634.6%27.1%20.3%6.6%5.4%1.6%2%2.4%
Feb 202650.3%22.1%14.7%4.4%3.6%1.3%1.6%2%
Mar 202643.9%23.5%15.6%7%4.7%1.4%1.7%2.1%
Apr 202637.9%24.6%16.4%11%4.9%1.8%1.5%1.8%
May 202638.8%25.2%16.8%9.2%5.1%1.5%1.5%1.8%
Jun 202640.6%21.7%21.1%6.5%5.3%1.3%1.6%1.9%
Jul 202639.2%25.6%17.1%7.7%5.1%1.9%1.5%1.9%
Aug 202638.3%24.9%16.6%7.5%5%4.1%1.8%1.8%
Sep 202632.2%31.2%17.8%7.7%5.1%2.3%1.9%1.9%

How has the Nishiki and San Remo comparison changed over the last 12 months?

3 findings
  • San Remo was ahead of Nishiki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nishiki’s share of searches among pasta and rice brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, San Remo’s share of searches among pasta and rice brands worldwide moved from 29.1% to 32.2%, and its estimated monthly branded searches moved from 173K to 208K.

How did search popularity change for pasta and rice brands worldwide in September 2026?

1 change
  1. In September 2026, San Remo lost share of searches among pasta and rice brands worldwide, from 38.3% to 32.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nishiki’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nishiki

1 branded search term

  • nishiki rice

San Remo

2 branded search terms

  • san remo
  • san remo pasta

How the Brand Demand Index is measured

Other head-to-heads among pasta and rice brands

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