Griffin's vs Quaker Oats:Which is more popular?
In October 2026, Quaker Oats had more branded searches than Griffin's among granola bar brands worldwide. Quaker Oats had about 9,290 branded searches, while Griffin's had 50. Quaker Oats made up 2.1% of all granola bar brand searches we track, and Griffin's accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Quaker Oats appeared in three of the five answers and Griffin's in none.
Who do people search for more?
Quaker Oats, about 186 searches for every 1 for Griffin's
Who does AI mention more?
Quaker Oats, mentioned in 3 of 5 answers, Griffin's in 0
Who does AI recommend more?
Quaker Oats, the only one of the two named
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quaker Oats was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Griffin's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Griffin's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Griffin's or Quaker Oats more popular in search?
This chart shows how often people search Google for Griffin's and Quaker Oats by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quaker Oats, Griffin's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Quaker Oats and Griffin's sell other things too, so only their searches that name this product count here, like “quaker bars”.
How has branded search for Griffin's and Quaker Oats changed worldwide over the last 12 months?
3 findings
- Quaker Oats was ahead of Griffin's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Griffin's’ share of searches among granola bar brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending October 2026, Quaker Oats’ share of searches among granola bar brands worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 7K to 9.3K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
In October 2026, Griffin's rose from 13th to 12th among granola bar brands worldwide.
Estimated monthly branded searches for Quaker Oats worldwide rose 33.1% over 12 measured months, from 7K to 9.3K in October 2026.
How are Griffin's’ and Quaker Oats’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Griffin's’ and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Griffin's
1 branded search term
- griffins muesli bars
Quaker Oats
7 branded search terms
- quaker bars
- quaker cereal bar
- quaker granola bar
- quaker oats bars
- quaker oats breakfast bar
- quaker oats granola bar
- quaker snack bar
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