Quaker Oats vs Riceland:Which is more popular by branded search?
In August 2026, Quaker Oats had more branded searches than Riceland among rice cakes worldwide. Quaker Oats was estimated to have 246K branded searches compared to Riceland’s 4.4K, and held a 76.7% Share of Search versus Riceland’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Quaker Oats or Riceland?
Compare the rice cakes people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Riceland. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Kallo | Lundberg | Snack a Jacks | Riceland | Eat Real |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 3.8% | 4.6% | 2.1% | 0.08% |
| Nov 2025 | 74.2% | 14.9% | 4.5% | 4.5% | 2% | 0.08% |
| Dec 2025 | 77% | 12.7% | 4.6% | 3.1% | 2.5% | 0.1% |
| Jan 2026 | 78.1% | 10.5% | 3.8% | 5.7% | 1.7% | 0.1% |
| Feb 2026 | 78.9% | 10.6% | 3.9% | 4.8% | 1.7% | 0.08% |
| Mar 2026 | 63.2% | 28.4% | 3.1% | 3.8% | 1.4% | 0.07% |
| Apr 2026 | 76.4% | 12.6% | 4.6% | 4.6% | 1.7% | 0.1% |
| May 2026 | 77.3% | 12.7% | 3.8% | 4.7% | 1.4% | 0.08% |
| Jun 2026 | 78.5% | 12.9% | 3.2% | 3.9% | 1.4% | 0.08% |
| Jul 2026 | 79.2% | 10.7% | 4.8% | 3.9% | 1.4% | 0.07% |
| Aug 2026 | 76.7% | 10.3% | 8.5% | 3.1% | 1.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Quaker Oats and Riceland comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Riceland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide moved from 76.8% to 76.7%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Riceland’s estimated Share of Search among rice cakes worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for rice cakes worldwide in August 2026?
2 changes
In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.
Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Quaker Oats’ and Riceland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quaker Oats
1 branded search term
- quaker oats
Riceland
1 branded search term
- riceland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.