Brandwave

Snack bar brands:Which are searched most?

Clif Bar and Mother Earth share the highest estimated Share of Search among snack bar brands worldwide, at 37.2% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clif Bar37.2%
  2. Mother Earth37.2%
  3. Nature Valley25%
  4. Carman's0.57%

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Share of SearchLeaderboard

Compare the muesli and snack bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among snack bar brands worldwide, by month

Share of Search by month for Clif Bar, Mother Earth, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthClif BarMother EarthNature ValleyCarman's
Oct 202535.7%43.9%19.7%0.72%
Nov 202528.5%51.9%19%0.65%
Dec 202527.3%49.8%22.3%0.66%
Jan 202634.2%42%23%0.71%
Feb 202631.4%46.9%21%0.69%
Mar 202634.3%42%23%0.65%
Apr 202635.8%43.9%19.7%0.55%
May 202635.8%44%19.7%0.45%
Jun 202639%39%21.5%0.49%
Jul 202635.8%43.9%19.7%0.55%
Aug 202635.8%43.9%19.7%0.58%
Sep 202637.2%37.2%25%0.57%

This month’s ranking, September 2026

  1. 1.Clif Bar

    37.2%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Mother Earth

    37.2%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6.7 points.

  3. 3.Nature Valley

    25%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +5.3 points.

  4. 4.Carman's

    0.57%

    Held 4th. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among snack bar brands worldwide?

Clif Bar and Mother Earth share the highest estimated Share of Search among snack bar brands worldwide, at 37.2% in September 2026.

Global snack bar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clif Bar35.7% → 37.2%39%Jun 202627.3%Dec 20252nd → 1st
Mother Earth43.9% → 37.2%51.9%Nov 202537.2%Sep 20261st → 2nd
Nature Valley19.7% → 25%25%Sep 202619%Nov 20253rd
Carman's0.72% → 0.57%0.72%Oct 20250.45%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide increased from 35.7% to 37.2%.
  • Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among snack bar brands worldwide decreased from 43.9% to 37.2%.
  • Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide increased from 19.7% to 25%.
  • Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide peaked at 39% in June 2026 and was lowest at 27.3% in December 2025.
  • Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among snack bar brands worldwide peaked at 51.9% in November 2025 and was lowest at 37.2% in September 2026.
  • Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide peaked at 25% in September 2026 and was lowest at 19% in November 2025.
  • Across the 12 months ending September 2026, Clif Bar rose from 2nd to 1st among snack bar brands worldwide.
  • Across the 12 months ending September 2026, Mother Earth fell from 1st to 2nd among snack bar brands worldwide.
  • Across the 12 months ending September 2026, Carman's held steady: its estimated Share of Search among snack bar brands worldwide moved less than 0.5 percentage points.

How did search popularity change for snack bar brands worldwide in September 2026?

  1. In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.

  2. In September 2026, Nature Valley gained estimated Share of Search among snack bar brands worldwide, from 19.7% to 25%.

  3. In September 2026, Mother Earth lost estimated Share of Search among snack bar brands worldwide, from 43.9% to 37.2%.

  4. Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

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