How popular isClif Bar in search?
In September 2026, there were an estimated 110K branded searches for Clif Bar worldwide which held steady over the last 12 months. Clif Bar holds 37.2% estimated Share of Search among snack bar brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Clif Bar37.2%
Mother Earth37.2%Nature Valley25%
Carman's0.57%
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Which snack bar brands compete with Clif Bar?
Share of Search by month for Clif Bar, Mother Earth, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Clif Bar | Mother Earth | Nature Valley | Carman's |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 43.9% | 19.7% | 0.72% |
| Nov 2025 | 28.5% | 51.9% | 19% | 0.65% |
| Dec 2025 | 27.3% | 49.8% | 22.3% | 0.66% |
| Jan 2026 | 34.2% | 42% | 23% | 0.71% |
| Feb 2026 | 31.4% | 46.9% | 21% | 0.69% |
| Mar 2026 | 34.3% | 42% | 23% | 0.65% |
| Apr 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| May 2026 | 35.8% | 44% | 19.7% | 0.45% |
| Jun 2026 | 39% | 39% | 21.5% | 0.49% |
| Jul 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| Aug 2026 | 35.8% | 43.9% | 19.7% | 0.58% |
| Sep 2026 | 37.2% | 37.2% | 25% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.2% | 110K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.2% | 110K | -18.5% | -6.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25% | 74K | +22.3% | +5.3 points | |
| 4, held 4th | 0.57% | 1.7K | -5.1% | 0 points |
1.
Clif Bar37.2%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.4 points.
37.2%
Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6.7 points.
25%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +5.3 points.
4.
0.57%
Held 4th. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.
Compare search popularity between Clif Bar and its closest rivals
Every comparison with Clif Bar
8 comparisons
How has branded search demand for Clif Bar changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clif Bar worldwide held steady at 110K.
- Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide increased from 35.7% to 37.2%.
- Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide peaked at 39% in June 2026 and was lowest at 27.3% in December 2025.
- Across the 12 months ending September 2026, Clif Bar rose from 2nd to 1st among snack bar brands worldwide.
How did search popularity change for snack bar brands worldwide in September 2026?
4 changes
In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.
In September 2026, Nature Valley gained estimated Share of Search among snack bar brands worldwide, from 19.7% to 25%.
In September 2026, Mother Earth lost estimated Share of Search among snack bar brands worldwide, from 43.9% to 37.2%.
Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.
Where does Clif Bar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cereal bars | 3rd of 6 | 12.7% | Show ranking |
| Granola bar brands | 3rd of 6 | 12.9% | Show ranking |
| Snack bar brands | 1st of 4 | 37.2% | Shown above |
How is Clif Bar measured?
Brandwave collects information about searches that people make online using Clif Bar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clif bar
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