Brandwave

Carman's vs Mother Earth:Which is searched more?

In September 2026, Mother Earth had more branded searches than Carman's among snack bar brands worldwide. Mother Earth was estimated to have 110K branded searches compared to Carman's’ 1.7K, and held a 37.2% Share of Search versus Carman's’ 0.57%. These are worldwide searches for English-language branded terms.

Share of Search among snack bar brands worldwide in September 2026Which is more popular in search, Carman's or Mother Earth?
Carman's0.57%1.7K searches
vs
Mother Earth37.2%110K searches

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Which is more popular in search, Carman's or Mother Earth?

Compare the muesli and snack bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carman's and Mother Earth among snack bar brands worldwide, by month

Share of Search by month for Mother Earth, Carman's. The figures are in the table below the chart.

View monthly share of search table
MonthClif BarMother EarthNature ValleyCarman's
Oct 202535.7%43.9%19.7%0.72%
Nov 202528.5%51.9%19%0.65%
Dec 202527.3%49.8%22.3%0.66%
Jan 202634.2%42%23%0.71%
Feb 202631.4%46.9%21%0.69%
Mar 202634.3%42%23%0.65%
Apr 202635.8%43.9%19.7%0.55%
May 202635.8%44%19.7%0.45%
Jun 202639%39%21.5%0.49%
Jul 202635.8%43.9%19.7%0.55%
Aug 202635.8%43.9%19.7%0.58%
Sep 202637.2%37.2%25%0.57%

How has the Carman's and Mother Earth comparison changed over the last 12 months?

  • Mother Earth was ahead of Carman's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carman's’ estimated Share of Search among snack bar brands worldwide moved from 0.72% to 0.57%, and its estimated monthly branded searches moved from 2.2K to 1.7K.
  • Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among snack bar brands worldwide moved from 43.9% to 37.2%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for snack bar brands worldwide in September 2026?

  1. In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.

  2. In September 2026, Mother Earth lost estimated Share of Search among snack bar brands worldwide, from 43.9% to 37.2%.

  3. Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

Other head-to-heads among snack bar brands

How each brand is measured

Brandwave collects information about searches that people make online using Carman's’ and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carman's

2 branded search terms

  • carman s
  • carmans bars

Mother Earth

1 branded search term

  • mother earth

How the Brand Demand Index is measured

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