Brandwave

Griffin's vs Nature Valley:Which is more popular?

In September 2026, Nature Valley had more branded searches than Griffin's among muesli bars brands worldwide. Nature Valley had about 74,000 branded searches, while Griffin's had 260. Nature Valley made up 22.3% of all muesli bars brand searches we track, and Griffin's accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about muesli bars brands, Nature Valley appeared in three of the five answers and Griffin's in none.

Among muesli bars brands worldwide in September 2026

Who do people search for more?

Nature Valley, about 285 searches for every 1 for Griffin's

Nature Valley 74K searchesGriffin's 260 searches

Who does AI mention more?

Nature Valley, mentioned in 3 of 5 answers, Griffin's in 0

Nature Valley in 3 of 5Griffin's in 0 of 5

Who does AI recommend more?

Nature Valley, the only one of the two named

Nature Valley first in 3Griffin's never named

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Top muesli bars brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Valley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Griffin's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MadeGood1st
  2. Nature Valley2nd
  3. Carman's3rd
  4. Arnott's–
  5. Brookfarm–
  6. Griffin's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature Valley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brookfarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Griffin's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about muesli bars brands

5 answers

  • Asked ChatGPT

    “Which muesli bars brand should I buy?”

    1. 1MadeGood
    2. 2Nature Valley

  • Asked ChatGPT

    “What are the best muesli bars brands?”

    1. 1Nature Valley
    2. 2MadeGood
    3. 3Carman's

  • Asked ChatGPT

    “What's the best muesli bars brand for a school snack?”

    1. 1MadeGood
    2. 2Nature Valley

  • Searched Google, AI Overview

    “healthy snack bars”

    1. Searched Google, AI Overview

      “chewy cereal bars”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Griffin's or Nature Valley more popular in search?

      This chart shows how often people search Google for Griffin's and Nature Valley by name. Each line represents a brand's share of searches for all six muesli bars brands we track, month by month, from English-language searches worldwide.

      Griffin's and Nature Valley among muesli bars brands worldwide, by month

      Share of searches by month for Nature Valley, Griffin's. The figures are in the table below the chart.

      View monthly share of searches table
      MonthArnott'sMadeGoodNature ValleyBrookfarmCarman'sGriffin's
      Oct 202559%17.2%17.8%5.3%0.65%0.11%
      Nov 202564.9%12.6%16%5.9%0.55%0.08%
      Dec 202572.1%9.4%14.5%3.5%0.43%0.08%
      Jan 202656.7%16.5%20.9%5.1%0.65%0.09%
      Feb 202651.8%18.4%23.2%5.7%0.76%0.1%
      Mar 202651.7%19.7%23.2%4.6%0.65%0.12%
      Apr 202654.2%19.3%19.9%5.9%0.56%0.11%
      May 202654.3%19.3%19.9%6%0.46%0.11%
      Jun 202656.3%17.5%20.6%5%0.47%0.13%
      Jul 202656.2%17.4%20.6%5%0.58%0.11%
      Aug 202651.2%23.8%18.8%5.6%0.55%0.1%
      Sep 202649.6%23%22.3%4.5%0.51%0.08%

      How has the Griffin's and Nature Valley comparison changed over the last 12 months?

      3 findings
      • Nature Valley was ahead of Griffin's in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Griffin's’ share of searches among muesli bars brands worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 390 to 260.
      • Across the 12 months ending September 2026, Nature Valley’s share of searches among muesli bars brands worldwide moved from 17.8% to 22.3%, and its estimated monthly branded searches moved from 60.5K to 74K.

      How did search popularity change for muesli bars brands worldwide in September 2026?

      2 changes

      1. In September 2026, Nature Valley gained share of searches among muesli bars brands worldwide, from 18.8% to 22.3%.

      2. Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Griffin's’ and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Griffin's

      1 branded search term

      • griffin s

      Nature Valley

      1 branded search term

      • nature valley

      How the Brand Demand Index is measured

      Other head-to-heads among muesli bars brands

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