Griffin's vs MadeGood:Which is searched more?
In September 2026, MadeGood had more branded searches than Griffin's among muesli bars brands worldwide. MadeGood had about 76,600 branded searches, while Griffin's had 260. MadeGood made up 23% of all muesli bars brand searches we track, and Griffin's accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is Griffin's or MadeGood more popular in search?
Compare the muesli bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for MadeGood, Griffin's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arnott's | MadeGood | Nature Valley | Brookfarm | Carman's | Griffin's |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.2% | 17.8% | 5.3% | 0.65% | 0.11% |
| Nov 2025 | 64.9% | 12.6% | 16% | 5.9% | 0.55% | 0.08% |
| Dec 2025 | 72.1% | 9.4% | 14.5% | 3.5% | 0.43% | 0.08% |
| Jan 2026 | 56.7% | 16.5% | 20.9% | 5.1% | 0.65% | 0.09% |
| Feb 2026 | 51.8% | 18.4% | 23.2% | 5.7% | 0.76% | 0.1% |
| Mar 2026 | 51.7% | 19.7% | 23.2% | 4.6% | 0.65% | 0.12% |
| Apr 2026 | 54.2% | 19.3% | 19.9% | 5.9% | 0.56% | 0.11% |
| May 2026 | 54.3% | 19.3% | 19.9% | 6% | 0.46% | 0.11% |
| Jun 2026 | 56.3% | 17.5% | 20.6% | 5% | 0.47% | 0.13% |
| Jul 2026 | 56.2% | 17.4% | 20.6% | 5% | 0.58% | 0.11% |
| Aug 2026 | 51.2% | 23.8% | 18.8% | 5.6% | 0.55% | 0.1% |
| Sep 2026 | 49.6% | 23% | 22.3% | 4.5% | 0.51% | 0.08% |
How has the Griffin's and MadeGood comparison changed over the last 12 months?
3 findings
- MadeGood was ahead of Griffin's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Griffin's’ share of searches among muesli bars brands worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, MadeGood’s share of searches among muesli bars brands worldwide moved from 17.2% to 23%, and its estimated monthly branded searches moved from 58.6K to 76.6K.
How did search popularity change for muesli bars brands worldwide in September 2026?
2 changes
In September 2026, MadeGood lost share of searches among muesli bars brands worldwide, from 23.8% to 23%.
Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Griffin's’ and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among muesli bars brands
Arnott's vs MadeGood: compare search popularity
Arnott's vs Nature Valley: compare search popularity
Arnott's vs Brookfarm: compare search popularity- MadeGood vs Nature Valley: compare search popularity
- MadeGood vs Brookfarm: compare search popularity
- Nature Valley vs Brookfarm: compare search popularity
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