Frida vs Mother Earth:Which is more popular?
In October 2026, Frida had more branded searches than Mother Earth among nipple cream brands worldwide. Frida had about 260 branded searches, while Mother Earth had 170. Frida made up 0.42% of all nipple cream brand searches we track, and Mother Earth accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about nipple cream brands, neither Frida nor Mother Earth appeared in any of the four answers.
Who do people search for more?
Frida, about 53% more searches than Mother Earth
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top nipple cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Frida nor Mother Earth showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lansinoh1st
Earth Mama2nd
Medela3rd
Motherlove4th- Frida–
Mother Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lansinoh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Earth Mama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Medela3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Motherlove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frida0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mother Earth0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nipple cream brands
4 answers
Asked ChatGPT
“Which nipple cream brand should I buy?”
Asked ChatGPT
“What are the best nipple cream brands?”
Asked ChatGPT
“What's the best nipple cream brand for breastfeeding relief?”
Searched Google, AI Overview
“lanolin nipple cream”
Searched Google, AI Overview
“best nipple cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Frida or Mother Earth more popular in search?
This chart shows how often people search Google for Frida and Mother Earth by name. Each line represents a brand's share of searches for all six nipple cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Frida, Mother Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lansinoh | Earth Mama | Medela | Motherlove | Frida | Mother Earth |
|---|---|---|---|---|---|---|
| Nov 2025 | 67.4% | 23.5% | 6.2% | 2.1% | 0.62% | 0.21% |
| Dec 2025 | 71.6% | 20.6% | 5.4% | 1.5% | 0.67% | 0.15% |
| Jan 2026 | 71.5% | 20.6% | 5.4% | 1.7% | 0.66% | 0.15% |
| Feb 2026 | 75% | 17.9% | 4.7% | 1.6% | 0.58% | 0.2% |
| Mar 2026 | 71.5% | 20.2% | 5.4% | 2% | 0.53% | 0.22% |
| Apr 2026 | 70.6% | 20.5% | 5.5% | 2.7% | 0.54% | 0.19% |
| May 2026 | 71.1% | 20.6% | 5.4% | 2.1% | 0.54% | 0.19% |
| Jun 2026 | 78.4% | 15.4% | 4.1% | 1.6% | 0.4% | 0.14% |
| Jul 2026 | 75.3% | 18% | 4.7% | 1.3% | 0.48% | 0.13% |
| Aug 2026 | 71.2% | 20.8% | 5.4% | 1.7% | 0.55% | 0.29% |
| Sep 2026 | 71.2% | 20.8% | 5.5% | 1.7% | 0.55% | 0.19% |
| Oct 2026 | 67.4% | 24.1% | 6.4% | 1.4% | 0.42% | 0.28% |
How has branded search for Frida and Mother Earth changed worldwide over the last 12 months?
3 findings
- Frida was ahead of Mother Earth in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Frida’s share of searches among nipple cream brands worldwide moved from 0.62% to 0.42%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending October 2026, Mother Earth’s share of searches among nipple cream brands worldwide moved from 0.21% to 0.28%, and its estimated monthly branded searches moved from 90 to 170.
How did search popularity change for nipple cream brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Mother Earth worldwide rose 88.9% over 12 measured months, from 90 to 170 in October 2026.
How are Frida’s and Mother Earth’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frida’s and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frida
1 branded search term
- frida mom nipple balm
Mother Earth
1 branded search term
- mother earth nipple cream
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