Brandwave

Lansinoh vs Medela:Which is searched more?

In September 2026, Lansinoh had more branded searches than Medela among nipple cream brands worldwide. Lansinoh was estimated to have 14.8K branded searches compared to Medela’s 3.6K, and held an 11.5% Share of Search versus Medela’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among nipple cream brands worldwide in September 2026Which is more popular in search, Lansinoh or Medela?
Lansinoh11.5%14.8K searches
vs
Medela2.8%3.6K searches

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Which is more popular in search, Lansinoh or Medela?

Compare the nipple cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lansinoh and Medela among nipple cream brands worldwide, by month

Share of Search by month for Lansinoh, Medela. The figures are in the table below the chart.

View monthly share of search table
MonthMother EarthLansinohMedela
Oct 202585.7%11.5%2.8%
Nov 202588%9.7%2.3%
Dec 202588%9.6%2.3%
Jan 202683.5%13.7%2.7%
Feb 202688%9.6%2.3%
Mar 202685.7%11.5%2.8%
Apr 202688%9.6%2.3%
May 202688%9.6%2.3%
Jun 202685.7%11.5%2.8%
Jul 202688%9.6%2.3%
Aug 202686.2%11.6%2.3%
Sep 202685.7%11.5%2.8%

How has the Lansinoh and Medela comparison changed over the last 12 months?

  • Lansinoh was ahead of Medela in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among nipple cream brands worldwide held steady at 11.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Medela’s estimated Share of Search among nipple cream brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for nipple cream brands worldwide in September 2026?

  1. In September 2026, Medela gained estimated Share of Search among nipple cream brands worldwide, from 2.3% to 2.8%.

  2. Estimated monthly branded searches for Lansinoh worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Other head-to-heads among nipple cream brands

How each brand is measured

Brandwave collects information about searches that people make online using Lansinoh’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lansinoh

1 branded search term

  • breast pump lansinoh

Medela

1 branded search term

  • breast pump medela

How the Brand Demand Index is measured

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Put your own brand in this comparison

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