Kind vs Nutri-Grain:Which is more popular?
In September 2026, Kind had more branded searches than Nutri-Grain among breakfast bars brands worldwide. Kind had about 49,500 branded searches, while Nutri-Grain had 33,100. Kind made up 5.7% of all breakfast bars brand searches we track, and Nutri-Grain accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about breakfast bars brands, Kind appeared in three of the five answers and Nutri-Grain in one. Kind was mentioned before Nutri-Grain in every answer.
Who do people search for more?
Kind, about 50% more searches than Nutri-Grain
Who does AI mention more?
Kind, mentioned in 3 of 5 answers, Nutri-Grain in 1
Who does AI recommend more?
Kind, named ahead of Nutri-Grain in every answer
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Top breakfast bars brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kind was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nutri-Grain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kind was listed before Nutri-Grain in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kind1st
RXBAR2nd
Nature Valley3rd
Nutri-Grain4th
Quaker Oats5th
Kellogg's–
Belvita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RXBAR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quaker Oats2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breakfast bars brands
5 answers
Asked ChatGPT
“Which breakfast bars brand should I buy?”
Asked ChatGPT
“What are the best breakfast bars brands?”
Asked ChatGPT
“What's the best breakfast bars brand for quick morning snack?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“high protein bars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kind or Nutri-Grain more popular in search?
This chart shows how often people search Google for Kind and Nutri-Grain by name. Each line represents a brand's share of searches for all seven breakfast bars brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kind, Nutri-Grain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kellogg's | Quaker Oats | Belvita | Nature Valley | Kind | Nutri-Grain | RXBAR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 25.3% | 7.6% | 7.6% | 7.6% | 3.4% | 2.8% |
| Nov 2025 | 49.2% | 22.4% | 6.7% | 8.2% | 6.7% | 3.7% | 3% |
| Dec 2025 | 44.5% | 24.8% | 7.5% | 9.1% | 7.5% | 3.3% | 3.3% |
| Jan 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Feb 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Mar 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Apr 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| May 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Jun 2026 | 41% | 27.9% | 6.9% | 8.4% | 8.4% | 3.8% | 3.8% |
| Jul 2026 | 41.6% | 28.3% | 7% | 8.5% | 7% | 3.8% | 3.8% |
| Aug 2026 | 42.6% | 29% | 7.1% | 7.1% | 7.1% | 3.9% | 3.2% |
| Sep 2026 | 41.5% | 28.2% | 8.5% | 8.5% | 5.7% | 3.8% | 3.8% |
How has the Kind and Nutri-Grain comparison changed over the last 12 months?
3 findings
- Kind was ahead of Nutri-Grain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kind’s share of searches among breakfast bars brands worldwide moved from 7.6% to 5.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Nutri-Grain’s share of searches among breakfast bars brands worldwide moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for breakfast bars brands worldwide in September 2026?
3 changes
In September 2026, Nature Valley overtook Kind to rank 4th among breakfast bars brands worldwide, with 8.5% of the searches.
In September 2026, Kind lost share of searches among breakfast bars brands worldwide, from 7.1% to 5.7%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kind’s and Nutri-Grain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kind
2 branded search terms
- kind bar
- kindbar
Nutri-Grain
1 branded search term
- nutri-grain
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