MadeGood vs Nutri-Grain:Which is more popular?
In October 2026, MadeGood had more branded searches than Nutri-Grain among granola bar brands worldwide. MadeGood had about 67,600 branded searches, while Nutri-Grain had 42,000. MadeGood made up 15.3% of all granola bar brand searches we track, and Nutri-Grain accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about granola bar brands, MadeGood appeared in four of the five answers and Nutri-Grain in one. MadeGood was mentioned before Nutri-Grain in every answer.
Who do people search for more?
MadeGood, about 61% more searches than Nutri-Grain
Who does AI mention more?
MadeGood, mentioned in 4 of 5 answers, Nutri-Grain in 1
Who does AI recommend more?
MadeGood, named ahead of Nutri-Grain in every answer
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nutri-Grain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MadeGood was listed before Nutri-Grain in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd- MadeGood3rd
Quaker Oats4th
RXBAR5th
Clif Bar6th
Nutri-Grain7th
Belvita–
Kellogg's–
Carman's–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MadeGood or Nutri-Grain more popular in search?
This chart shows how often people search Google for MadeGood and Nutri-Grain by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MadeGood, Nutri-Grain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Nutri-Grain sells other things too, so only its searches that name this product count here, like “nutri grain bars”.
How has branded search for MadeGood and Nutri-Grain changed worldwide over the last 12 months?
3 findings
- MadeGood was ahead of Nutri-Grain in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 14.3% to 15.3%, and its estimated monthly branded searches moved from 47.9K to 67.6K.
- Across the 12 months ending October 2026, Nutri-Grain’s share of searches among granola bar brands worldwide moved from 8.3% to 9.5%, and its estimated monthly branded searches moved from 27.9K to 42K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.
In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.
How are MadeGood’s and Nutri-Grain’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using MadeGood’s and Nutri-Grain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MadeGood
2 branded search terms
- made good granola bars
- madegood
Nutri-Grain
4 branded search terms
- nutri grain bars
- nutri grain breakfast bar
- nutri grain cereal bar
- nutri grain granola bar
Other head-to-heads among granola bar brands
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