GoMacro vs RXBAR:Which is more popular?
In September 2026, GoMacro and RXBAR were level in searches among protein bar brands worldwide, with an estimated 31K versus 33.1K branded searches, at 3.9% and 4.1% of the total. When we asked ChatGPT and Google AI Overviews about protein bar brands, RXBAR appeared in all five answers and GoMacro in none.
Follow GoMacro vs RXBAR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top protein bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RXBAR appeared in all five answers. GoMacro did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Barebells1st- Quest Nutrition2nd
RXBAR3rd
Pure Protein4th
ALOHA5th
BUILT–
TRUBAR–
GoMacro–
Misfits–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barebells5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quest Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pure Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ALOHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BUILT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TRUBAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoMacro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Misfits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein bar brands
5 answers
Asked ChatGPT
“Which protein bar brand should I go to?”
Asked ChatGPT
“What are the best protein bar brands?”
Asked ChatGPT
“What's the best protein bar brand for a post-workout snack?”
Searched Google, AI Overview
“best protein bars”
Searched Google, AI Overview
“high protein snack bars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GoMacro or RXBAR more popular in search?
This chart shows how often people search Google for GoMacro and RXBAR by name. Each line represents a brand's share of searches for all nine protein bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RXBAR, GoMacro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barebells | BUILT | ALOHA | TRUBAR | RXBAR | GoMacro | Pure Protein | Misfits | Quest Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.9% | 8.5% | 5.9% | 2.6% | 3.8% | 3.1% | 2% | 1.1% |
| Nov 2025 | 44.5% | 29.2% | 7.8% | 5.4% | 2.9% | 4.1% | 2.9% | 2.1% | 1.3% |
| Dec 2025 | 40.2% | 32.1% | 8.3% | 4.8% | 3.5% | 4.7% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 42.9% | 31.3% | 7.6% | 5.2% | 2.9% | 3.4% | 2.9% | 2.6% | 1.1% |
| Feb 2026 | 43.1% | 29.2% | 8% | 7.5% | 2.7% | 3.3% | 2.7% | 2.3% | 1% |
| Mar 2026 | 43% | 29.9% | 8.6% | 5.8% | 3.3% | 3.3% | 2.7% | 2.3% | 1% |
| Apr 2026 | 44.9% | 27.2% | 10.1% | 4.9% | 2.8% | 3.7% | 2.8% | 2.4% | 1% |
| May 2026 | 46.7% | 23.1% | 11.9% | 5.1% | 2.9% | 3.8% | 2.9% | 2.5% | 1.1% |
| Jun 2026 | 51.1% | 22.5% | 10.2% | 4.5% | 2.9% | 3.7% | 2.4% | 2% | 0.86% |
| Jul 2026 | 50% | 21.7% | 10.6% | 4.7% | 3% | 3.9% | 2.5% | 2.5% | 1.1% |
| Aug 2026 | 48.8% | 22.3% | 10.9% | 4.6% | 3.1% | 4.3% | 3.1% | 2.1% | 0.92% |
| Sep 2026 | 48.2% | 21.7% | 11.2% | 4.6% | 4.1% | 3.9% | 3.4% | 1.9% | 1% |
How has the GoMacro and RXBAR comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: RXBAR took it in March 2026, GoMacro took it in April 2026, RXBAR took it in September 2026.
- Across the 12 months ending September 2026, GoMacro’s share of searches among protein bar brands worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 33K to 31K.
- Across the 12 months ending September 2026, RXBAR’s share of searches among protein bar brands worldwide moved from 2.6% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for protein bar brands worldwide in September 2026?
1 change
In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using GoMacro’s and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among protein bar brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.