BUILT vs TRUBAR:Which is searched more?
In September 2026, BUILT had more branded searches than TRUBAR among protein bar brands worldwide. BUILT had about 174,000 branded searches, while TRUBAR had 37,000. BUILT made up 21.7% of all protein bar brand searches we track, and TRUBAR accounted for 4.6%. These are worldwide searches for English-language branded terms.
Follow BUILT vs TRUBAR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is BUILT or TRUBAR more popular in search?
A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BUILT, TRUBAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barebells | BUILT | ALOHA | TRUBAR | RXBAR | GoMacro | Pure Protein | Misfits | Quest Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.9% | 8.5% | 5.9% | 2.6% | 3.8% | 3.1% | 2% | 1.1% |
| Nov 2025 | 44.5% | 29.2% | 7.8% | 5.4% | 2.9% | 4.1% | 2.9% | 2.1% | 1.3% |
| Dec 2025 | 40.2% | 32.1% | 8.3% | 4.8% | 3.5% | 4.7% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 42.9% | 31.3% | 7.6% | 5.2% | 2.9% | 3.4% | 2.9% | 2.6% | 1.1% |
| Feb 2026 | 43.1% | 29.2% | 8% | 7.5% | 2.7% | 3.3% | 2.7% | 2.3% | 1% |
| Mar 2026 | 43% | 29.9% | 8.6% | 5.8% | 3.3% | 3.3% | 2.7% | 2.3% | 1% |
| Apr 2026 | 44.9% | 27.2% | 10.1% | 4.9% | 2.8% | 3.7% | 2.8% | 2.4% | 1% |
| May 2026 | 46.7% | 23.1% | 11.9% | 5.1% | 2.9% | 3.8% | 2.9% | 2.5% | 1.1% |
| Jun 2026 | 51.1% | 22.5% | 10.2% | 4.5% | 2.9% | 3.7% | 2.4% | 2% | 0.86% |
| Jul 2026 | 50% | 21.7% | 10.6% | 4.7% | 3% | 3.9% | 2.5% | 2.5% | 1.1% |
| Aug 2026 | 48.8% | 22.3% | 10.9% | 4.6% | 3.1% | 4.3% | 3.1% | 2.1% | 0.92% |
| Sep 2026 | 48.2% | 21.7% | 11.2% | 4.6% | 4.1% | 3.9% | 3.4% | 1.9% | 1% |
How has the BUILT and TRUBAR comparison changed over the last 12 months?
3 findings
- BUILT was ahead of TRUBAR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BUILT’s share of searches among protein bar brands worldwide moved from 28.9% to 21.7%, and its estimated monthly branded searches moved from 252K to 174K.
- Across the 12 months ending September 2026, TRUBAR’s share of searches among protein bar brands worldwide moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 51.2K to 37K.
How did search popularity change for protein bar brands worldwide in September 2026?
2 changes
In September 2026, BUILT lost share of searches among protein bar brands worldwide, from 22.3% to 21.7%.
Estimated monthly branded searches for TRUBAR worldwide fell 27.7% over 12 measured months, from 51.2K to 37K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using BUILT’s and TRUBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among protein bar brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.