Brandwave

How popular isRXBAR?

In September 2026, people searched for RXBAR by name about 33,100 times worldwide, a 49.1% increase from the previous year. These searches made up 8.7% of all global snack bar brand searches, placing RXBAR fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about snack bar brands, RXBAR appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

RXBAR is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. Clif BarShare of searches 29.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. Mother EarthShare of searches 29.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Nature ValleyShare of searches 19.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. KindShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. RXBARShare of searches 8.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top snack bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RXBAR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RXBAR is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kind1st
  2. RXBAR2nd
  3. Nature Valley3rd
  4. Clif Bar4th
  5. Mother Earth–
  6. Carman's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RXBAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clif Bar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snack bar brands

5 answers

  • Asked ChatGPT

    “Which snack bar brand should I go to?”

    1. Asked ChatGPT

      “What are the best snack bar brands?”

      1. 1RXBAR
      2. 2Kind
      3. 3Nature Valley
      4. 4Clif Bar

    2. Asked ChatGPT

      “What's the best snack bar brand for a healthy snack?”

      1. 1Kind
      2. 2RXBAR

    3. Searched Google, AI Overview

      “granola bars”

      1. Searched Google, AI Overview

        “protein snack bars”

        1. 1Nature Valley

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which snack bar brands compete with RXBAR?

      RXBAR against snack bar brands worldwide, by month

      Share of searches by month for Clif Bar, Mother Earth, Nature Valley, Kind, RXBAR. The figures are in the table below the chart.

      View monthly share of searches table
      MonthClif BarMother EarthNature ValleyKindRXBARCarman's
      Oct 202528.2%34.6%15.5%15.5%5.7%0.57%
      Nov 202523.2%42.3%15.5%12.7%5.7%0.53%
      Dec 202521.6%39.4%17.6%14.4%6.5%0.52%
      Jan 202626.5%32.5%17.8%14.6%8%0.55%
      Feb 202624.1%35.9%16.1%16.1%7.2%0.53%
      Mar 202626.5%32.6%17.8%14.6%8%0.5%
      Apr 202627.9%34.2%15.3%15.3%6.9%0.43%
      May 202627.9%34.2%15.3%15.3%6.9%0.35%
      Jun 202629.8%29.8%16.4%16.4%7.3%0.38%
      Jul 202628.7%35.2%15.8%12.9%7.1%0.44%
      Aug 202627.9%34.2%15.3%15.3%6.9%0.45%
      Sep 202629.1%29.1%19.6%13.1%8.7%0.45%

      1. 1.Clif Bar

        29.1%

        Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.

      2. 2.Mother Earth

        29.1%

        Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -5.1 points.

      3. 3.Nature Valley

        19.6%

        Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

      4. 4.Kind

        13.1%

        Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

      5. 5.RXBAR

        8.7%

        Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.

      6. 6.Carman's

        0.45%

        Held 6th. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.

      Compare popularity between RXBAR and its closest rivals

      Every comparison with RXBAR

      19 comparisons

      How has branded search demand for RXBAR changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for RXBAR worldwide rose from 22.2K to 33.1K.
      • Across the 12 months ending September 2026, RXBAR’s share of searches among snack bar brands worldwide increased from 5.7% to 8.7%.

      How did search popularity change for snack bar brands worldwide in September 2026?

      6 changes

      1. In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 29.1% of the searches.

      2. In September 2026, Nature Valley overtook Kind to rank 3rd among snack bar brands worldwide, with 19.6% of the searches.

      3. In September 2026, RXBAR gained share of searches among snack bar brands worldwide, from 6.9% to 8.7%.

      4. In September 2026, Mother Earth lost share of searches among snack bar brands worldwide, from 34.2% to 29.1%.

      5. In September 2026, Kind lost share of searches among snack bar brands worldwide, from 15.3% to 13.1%.

      6. Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

      How are RXBAR’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using RXBAR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • rxbar

      How the Brand Demand Index is measured

      Who owns RXBAR?

      RXBAR is owned by Kellogg's. Brandwave also tracks Kellogg's, owned by the same company, worldwide.

      Do you work for RXBAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does RXBAR compete?

      RXBAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Breakfast bars brands7th of 73.8%Show ranking
      Protein bar brands5th of 94.1%Show ranking
      Granola bar brands7th of 84.6%Show ranking
      Snack bar brands5th of 68.7%Shown above
      Creator with pink hair and a pink jacket

      Is RXBAR your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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