Brandwave

ALOHA vs Pure Protein:Which is more popular?

In September 2026, ALOHA had more branded searches than Pure Protein among protein bar brands worldwide. ALOHA had about 89,500 branded searches, while Pure Protein had 27,100. ALOHA made up 11.2% of all protein bar brand searches we track, and Pure Protein accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about protein bar brands, Pure Protein appeared in three of the five answers and ALOHA in one. Pure Protein was mentioned before ALOHA in two out of three answers that named either.

Among protein bar brands worldwide in September 2026

Who do people search for more?

ALOHA, about 3 searches for every 1 for Pure Protein

ALOHA 89.5K searchesPure Protein 27.1K searches

Who does AI mention more?

Pure Protein, mentioned in 3 of 5 answers, ALOHA in 1

Pure Protein in 3 of 5ALOHA in 1 of 5

Who does AI recommend more?

Pure Protein, named ahead of ALOHA in 2 of 3 answers

Pure Protein first in 2ALOHA first in 1

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Top protein bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pure Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ALOHA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pure Protein was listed before ALOHA in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barebells1st
  2. Quest Nutrition2nd
  3. RXBAR3rd
  4. Pure Protein4th
  5. ALOHA5th
  6. BUILT–
  7. TRUBAR–
  8. GoMacro–
  9. Misfits–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barebells5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quest Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALOHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUILT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRUBAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoMacro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Misfits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ALOHA or Pure Protein more popular in search?

This chart shows how often people search Google for ALOHA and Pure Protein by name. Each line represents a brand's share of searches for all nine protein bar brands we track, month by month, from English-language searches worldwide.

ALOHA and Pure Protein among protein bar brands worldwide, by month

Share of searches by month for ALOHA, Pure Protein. The figures are in the table below the chart.

View monthly share of searches table
MonthBarebellsBUILTALOHATRUBARRXBARGoMacroPure ProteinMisfitsQuest Nutrition
Oct 202544.1%28.9%8.5%5.9%2.6%3.8%3.1%2%1.1%
Nov 202544.5%29.2%7.8%5.4%2.9%4.1%2.9%2.1%1.3%
Dec 202540.2%32.1%8.3%4.8%3.5%4.7%2.9%2.4%1.3%
Jan 202642.9%31.3%7.6%5.2%2.9%3.4%2.9%2.6%1.1%
Feb 202643.1%29.2%8%7.5%2.7%3.3%2.7%2.3%1%
Mar 202643%29.9%8.6%5.8%3.3%3.3%2.7%2.3%1%
Apr 202644.9%27.2%10.1%4.9%2.8%3.7%2.8%2.4%1%
May 202646.7%23.1%11.9%5.1%2.9%3.8%2.9%2.5%1.1%
Jun 202651.1%22.5%10.2%4.5%2.9%3.7%2.4%2%0.86%
Jul 202650%21.7%10.6%4.7%3%3.9%2.5%2.5%1.1%
Aug 202648.8%22.3%10.9%4.6%3.1%4.3%3.1%2.1%0.92%
Sep 202648.2%21.7%11.2%4.6%4.1%3.9%3.4%1.9%1%

How has the ALOHA and Pure Protein comparison changed over the last 12 months?

3 findings
  • ALOHA was ahead of Pure Protein in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ALOHA’s share of searches among protein bar brands worldwide moved from 8.5% to 11.2%, and its estimated monthly branded searches moved from 73.6K to 89.5K.
  • Across the 12 months ending September 2026, Pure Protein’s share of searches among protein bar brands worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for protein bar brands worldwide in September 2026?

3 changes

  1. In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches.

  2. Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.

  3. ALOHA’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 10.2% to 11.2% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ALOHA’s and Pure Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ALOHA

4 branded search terms

  • aloha bars
  • aloha protein
  • aloha protein bars
  • aloha protein powder

Pure Protein

1 branded search term

  • pure protein

How the Brand Demand Index is measured

Other head-to-heads among protein bar brands

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