Brandwave

How popular isALOHA in search?

In August 2026, there were an estimated 96K branded searches for ALOHA worldwide which is up 30.4% over the last 11 months. ALOHA holds 11.7% estimated Share of Search among protein bar brands worldwide and is ranked 3rd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barebells52.5%
  2. BUILT24%
  3. ALOHA11.7%
  4. TRUBAR4.9%
  5. GoMacro4.6%
  6. Misfits2.3%
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Which protein bar brands compete with ALOHA?

ALOHA against protein bar brands worldwide, by month

Share of Search by month for Barebells, BUILT, ALOHA, TRUBAR, GoMacro, Misfits. The figures are in the table below the chart.

View monthly share of search table
MonthBarebellsBUILTALOHATRUBARGoMacroMisfits
Oct 202547.3%31.1%9.1%6.3%4.1%2.1%
Nov 202547.8%31.4%8.4%5.8%4.4%2.2%
Dec 202543.5%34.7%9%5.1%5.1%2.5%
Jan 202646.2%33.6%8.2%5.5%3.7%2.8%
Feb 202646.1%31.2%8.6%8%3.6%2.5%
Mar 202646.3%32.2%9.3%6.2%3.6%2.5%
Apr 202648.1%29.2%10.9%5.3%4%2.6%
May 202650.2%24.8%12.8%5.5%4.1%2.7%
Jun 202654.4%23.9%10.8%4.8%4%2.1%
Jul 202653.5%23.2%11.4%5%4.2%2.7%
Aug 202652.5%24%11.7%4.9%4.6%2.3%
Sep 2026——————

  1. 1.Barebells

    52.5%

    held 1st · 430K estimated branded searches · -5% vs prior month · -1.1 points

  2. 2.BUILT

    24%

    held 2nd · 196K estimated branded searches · 0% vs prior month · +0.8 points

  3. 3.ALOHA

    11.7%

    held 3rd · 96K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.TRUBAR

    4.9%

    held 4th · 40.3K estimated branded searches · -5.2% vs prior month · -0.1 points

  5. 5.GoMacro

    4.6%

    held 5th · 37.9K estimated branded searches · +7.7% vs prior month · +0.5 points

  6. 6.Misfits

    2.3%

    held 6th · 18.7K estimated branded searches · -18.2% vs prior month · -0.4 points

Compare search popularity between ALOHA and its closest rivals

How has branded search demand for ALOHA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ALOHA worldwide rose from 73.6K to 96K.
  • Across the 11 months ending August 2026, ALOHA’s estimated Share of Search among protein bar brands worldwide increased from 9.1% to 11.7%.
  • Across the 11 months ending August 2026, ALOHA’s estimated Share of Search among protein bar brands worldwide peaked at 12.8% in May 2026 and was lowest at 8.2% in January 2026.

How did search popularity change for protein bar brands worldwide in August 2026?

  1. In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.

  2. In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.

  3. Estimated monthly branded searches for ALOHA worldwide rose 30.4% over 11 measured months, from 73.6K to 96K in August 2026.

  4. Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.

  5. Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.

How is ALOHA measured?

Brandwave collects information about searches that people make online using ALOHA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • aloha bars
  • aloha protein
  • aloha protein bars
  • aloha protein powder

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How the Brand Demand Index is measured

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