Quaker Oats vs RXBAR:Which is more popular?
In September 2026, RXBAR had more branded searches than Quaker Oats among granola bar brands worldwide. RXBAR had about 33,100 branded searches, while Quaker Oats had 6,000. RXBAR made up 4.6% of all granola bar brand searches we track, and Quaker Oats accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Quaker Oats appeared in three of the five answers and RXBAR in two. Quaker Oats was mentioned before RXBAR in every answer that named either.
Who do people search for more?
RXBAR, about 6 searches for every 1 for Quaker Oats
Who does AI mention more?
Quaker Oats, mentioned in 3 of 5 answers, RXBAR in 2
Who does AI recommend more?
Quaker Oats, named ahead of RXBAR in 2 of 2 answers
Follow Quaker Oats vs RXBAR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quaker Oats was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. RXBAR was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Quaker Oats was listed before RXBAR in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd
MadeGood3rd- Quaker Oats4th
- RXBAR5th
Clif Bar6th
Cadbury–
Belvita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Quaker Oats or RXBAR more popular in search?
This chart shows how often people search Google for Quaker Oats and RXBAR by name. Each line represents a brand's share of searches for all eight granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RXBAR, Quaker Oats. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cadbury | Clif Bar | MadeGood | Belvita | Nature Valley | Kind | RXBAR | Quaker Oats |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3% | 0.9% |
| Nov 2025 | 75.5% | 6.8% | 3.6% | 3.7% | 4.6% | 3.7% | 1.7% | 0.35% |
| Dec 2025 | 55.2% | 11.1% | 5.9% | 7.4% | 9.1% | 7.4% | 3.3% | 0.57% |
| Jan 2026 | 42.8% | 15.6% | 8.3% | 8.6% | 10.5% | 8.6% | 4.7% | 0.77% |
| Feb 2026 | 51% | 12.5% | 6.6% | 8.4% | 8.4% | 8.4% | 3.8% | 0.89% |
| Mar 2026 | 52.5% | 12.8% | 7.3% | 7.1% | 8.6% | 7.1% | 3.9% | 0.67% |
| Apr 2026 | 49.1% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3.6% | 0.65% |
| May 2026 | 44% | 16.1% | 8.6% | 8.8% | 8.8% | 8.8% | 4% | 0.93% |
| Jun 2026 | 50.4% | 15.1% | 7% | 6.8% | 8.3% | 8.3% | 3.7% | 0.53% |
| Jul 2026 | 46.1% | 16.9% | 7.8% | 7.6% | 9.3% | 7.6% | 4.2% | 0.6% |
| Aug 2026 | 52.9% | 12.9% | 9% | 7.1% | 7.1% | 7.1% | 3.2% | 0.61% |
| Sep 2026 | 41.6% | 15.2% | 10.6% | 10.2% | 10.2% | 6.8% | 4.6% | 0.83% |
How has the Quaker Oats and RXBAR comparison changed over the last 12 months?
3 findings
- RXBAR was ahead of Quaker Oats in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quaker Oats’ share of searches among granola bar brands worldwide moved from 0.9% to 0.83%, and its estimated monthly branded searches moved from 6.7K to 6K.
- Across the 12 months ending September 2026, RXBAR’s share of searches among granola bar brands worldwide moved from 3% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for granola bar brands worldwide in September 2026?
2 changes
In September 2026, RXBAR gained share of searches among granola bar brands worldwide, from 3.2% to 4.6%.
Estimated monthly branded searches for Quaker Oats worldwide fell 10.4% over 12 measured months, from 6.7K to 6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Quaker Oats’ and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quaker Oats
2 branded search terms
- quaker chewy
- quaker granola bars
RXBAR
1 branded search term
- rxbar
Other head-to-heads among granola bar brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.