Cereal brands:Which brands are most popular in search?
Kellogg's and Weetabix share the highest estimated Share of Search among cereal brands worldwide, at 38.3% in August 2026. These are worldwide searches for English-language branded terms.
Kellogg's38.3%- Weetabix38.3%
- Weet-Bix11.5%
Hubbard's7.7%
- Nutri-Grain4.2%
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Share of SearchLeaderboard
Compare the cereal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Weetabix, Weet-Bix, Hubbard's, Nutri-Grain. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Weet-Bix | Hubbard's | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 38.6% | 11.6% | 7.8% | 3.5% |
| Nov 2025 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Dec 2025 | 32.8% | 49% | 9.9% | 5.4% | 3% |
| Jan 2026 | 22.7% | 62% | 10.2% | 3.1% | 2% |
| Feb 2026 | 36.4% | 44.5% | 10.9% | 4.9% | 3.3% |
| Mar 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Apr 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| May 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| Jun 2026 | 37.3% | 37.3% | 13.7% | 7.5% | 4.1% |
| Jul 2026 | 36.7% | 36.7% | 13.5% | 9% | 4% |
| Aug 2026 | 38.3% | 38.3% | 11.5% | 7.7% | 4.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 301K | +22.4% | +1.6 points | |
| 2, held 2nd | 38.3% | 301K | +22.4% | +1.6 points | |
| 3, held 3rd | 11.5% | 90.5K | 0% | -2 points | |
| 4, held 4th | 7.7% | 60.5K | 0% | -1.3 points | |
| 5, held 5th | 4.2% | 33.1K | +22.1% | +0.2 points |
38.3%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
2.Weetabix
38.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
3.Weet-Bix
11.5%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.
7.7%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.2%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
- Kellogg's vs Weetabix: compare search popularity
- Kellogg's vs Weet-Bix: compare search popularity
- Kellogg's vs Nutri-Grain: compare search popularity
- Weetabix vs Weet-Bix: compare search popularity
- Weetabix vs Nutri-Grain: compare search popularity
- Weet-Bix vs Nutri-Grain: compare search popularity
- Compare any of these brands
Which brand is most popular in search among cereal brands worldwide?
5 brands
Kellogg's and Weetabix share the highest estimated Share of Search among cereal brands worldwide, at 38.3% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kellogg's | 38.6% → 38.3% | 42.2%Apr 2026 | 22.7%Jan 2026 | 1st |
| Weetabix | 38.6% → 38.3% | 62%Jan 2026 | 34.4%Apr 2026 | 2nd |
| Weet-Bix | 11.6% → 11.5% | 13.7%Jun 2026 | 9.9%Dec 2025 | 3rd |
| Hubbard's | 7.8% → 7.7% | 9%Jul 2026 | 3.1%Jan 2026 | 4th |
| Nutri-Grain | 3.5% → 4.2% | 4.2%Aug 2026 | 2%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Nutri-Grain’s estimated Share of Search among cereal brands worldwide increased from 3.5% to 4.2%.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal brands worldwide peaked at 42.2% in April 2026 and was lowest at 22.7% in January 2026.
- Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among cereal brands worldwide peaked at 62% in January 2026 and was lowest at 34.4% in April 2026.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among cereal brands worldwide peaked at 13.7% in June 2026 and was lowest at 9.9% in December 2025.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among cereal brands worldwide peaked at 9% in July 2026 and was lowest at 3.1% in January 2026.
- Across the 11 months ending August 2026, Nutri-Grain’s estimated Share of Search among cereal brands worldwide peaked at 4.2% in August 2026 and was lowest at 2% in January 2026.
- Across the 11 months ending August 2026, Kellogg's, Weetabix, Weet-Bix and Hubbard's held steady: their estimated Share of Search among cereal brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for cereal brands worldwide in August 2026?
5 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.
In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.
In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%.
In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
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