Hubbard's vs Nutri-Grain:Which is more popular by branded search?
In August 2026, Hubbard's had more branded searches than Nutri-Grain among cereal brands worldwide. Hubbard's was estimated to have 60.5K branded searches compared to Nutri-Grain’s 33.1K, and held a 7.7% Share of Search versus Nutri-Grain’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hubbard's or Nutri-Grain?
Compare the cereal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hubbard's, Nutri-Grain. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Weet-Bix | Hubbard's | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 38.6% | 11.6% | 7.8% | 3.5% |
| Nov 2025 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Dec 2025 | 32.8% | 49% | 9.9% | 5.4% | 3% |
| Jan 2026 | 22.7% | 62% | 10.2% | 3.1% | 2% |
| Feb 2026 | 36.4% | 44.5% | 10.9% | 4.9% | 3.3% |
| Mar 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Apr 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| May 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| Jun 2026 | 37.3% | 37.3% | 13.7% | 7.5% | 4.1% |
| Jul 2026 | 36.7% | 36.7% | 13.5% | 9% | 4% |
| Aug 2026 | 38.3% | 38.3% | 11.5% | 7.7% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Hubbard's and Nutri-Grain comparison changed over the last 12 months?
3 findings
- Hubbard's was ahead of Nutri-Grain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among cereal brands worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Nutri-Grain’s estimated Share of Search among cereal brands worldwide moved from 3.5% to 4.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for cereal brands worldwide in August 2026?
2 changes
In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hubbard's’ and Nutri-Grain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hubbard's
1 branded search term
- hubbards
Nutri-Grain
1 branded search term
- nutri-grain
Put your own brand in this comparison
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