Brandwave

How popular isWeet-Bix in search?

In August 2026, there were an estimated 90.5K branded searches for Weet-Bix worldwide which held steady over the last 11 months. Weet-Bix holds 11.5% estimated Share of Search among cereal brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's38.3%
  2. Weetabix38.3%
  3. Weet-Bix11.5%
  4. Hubbard's7.7%
  5. Nutri-Grain4.2%
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Which cereal brands compete with Weet-Bix?

Weet-Bix against cereal brands worldwide, by month

Share of Search by month for Kellogg's, Weetabix, Weet-Bix, Hubbard's, Nutri-Grain. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sWeetabixWeet-BixHubbard'sNutri-Grain
Oct 202538.6%38.6%11.6%7.8%3.5%
Nov 202539.1%39.1%11.8%6.4%3.5%
Dec 202532.8%49%9.9%5.4%3%
Jan 202622.7%62%10.2%3.1%2%
Feb 202636.4%44.5%10.9%4.9%3.3%
Mar 202639.1%39.1%11.8%6.4%3.5%
Apr 202642.2%34.4%12.7%6.9%3.8%
May 202642.2%34.4%12.7%6.9%3.8%
Jun 202637.3%37.3%13.7%7.5%4.1%
Jul 202636.7%36.7%13.5%9%4%
Aug 202638.3%38.3%11.5%7.7%4.2%
Sep 2026—————

  1. 1.Kellogg's

    38.3%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  2. 2.Weetabix

    38.3%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  3. 3.Weet-Bix

    11.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Hubbard's

    7.7%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Nutri-Grain

    4.2%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Weet-Bix and its closest rivals

How has branded search demand for Weet-Bix changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Weet-Bix worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among cereal brands worldwide peaked at 13.7% in June 2026 and was lowest at 9.9% in December 2025.

How did search popularity change for cereal brands worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.

  2. In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.

  3. In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%.

  4. In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%.

  5. Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

Where does Weet-Bix compete?

Weet-Bix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals4th of 69%Show ranking
Cereal brands3rd of 511.5%Shown above

How is Weet-Bix measured?

Brandwave collects information about searches that people make online using Weet-Bix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • weet bix

How the Brand Demand Index is measured

Who owns Weet-Bix?

Weet-Bix is owned by Sanitarium. Brandwave also tracks Marmite and So Good, owned by the same company, worldwide.

Do you work for Weet-Bix? To request corrections or removal please contact us via our support page and we will be happy to assist.

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