Hubbard's vs Weet-Bix:Which is more popular by branded search?
In August 2026, Weet-Bix had more branded searches than Hubbard's among cereal brands worldwide. Weet-Bix was estimated to have 90.5K branded searches compared to Hubbard's’ 60.5K, and held an 11.5% Share of Search versus Hubbard's’ 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hubbard's or Weet-Bix?
Compare the cereal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weet-Bix, Hubbard's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Weet-Bix | Hubbard's | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 38.6% | 11.6% | 7.8% | 3.5% |
| Nov 2025 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Dec 2025 | 32.8% | 49% | 9.9% | 5.4% | 3% |
| Jan 2026 | 22.7% | 62% | 10.2% | 3.1% | 2% |
| Feb 2026 | 36.4% | 44.5% | 10.9% | 4.9% | 3.3% |
| Mar 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Apr 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| May 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| Jun 2026 | 37.3% | 37.3% | 13.7% | 7.5% | 4.1% |
| Jul 2026 | 36.7% | 36.7% | 13.5% | 9% | 4% |
| Aug 2026 | 38.3% | 38.3% | 11.5% | 7.7% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Hubbard's and Weet-Bix comparison changed over the last 12 months?
3 findings
- Weet-Bix was ahead of Hubbard's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among cereal brands worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among cereal brands worldwide moved from 11.6% to 11.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for cereal brands worldwide in August 2026?
2 changes
In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%.
In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hubbard's’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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