How popular isWeetabix in search?
In August 2026, there were an estimated 301K branded searches for Weetabix worldwide which held steady over the last 11 months. Weetabix holds 35.6% estimated Share of Search among cereal brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kellogg's42.7%
Weetabix35.6%- Weet-Bix10.7%
Hubbard's7.1%
Nutri-Grain3.9%
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Which cereal brands compete with Weetabix?
Share of Search by month for Kellogg's, Weetabix, Weet-Bix, Hubbard's, Nutri-Grain. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Weet-Bix | Hubbard's | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 43% | 35.8% | 10.8% | 7.2% | 3.2% |
| Nov 2025 | 43.6% | 36.3% | 10.9% | 6% | 3.3% |
| Dec 2025 | 36.9% | 46% | 9.2% | 5.1% | 2.8% |
| Jan 2026 | 26.1% | 59.3% | 9.7% | 2.9% | 2% |
| Feb 2026 | 40.7% | 41.5% | 10.2% | 4.6% | 3.1% |
| Mar 2026 | 43.6% | 36.3% | 10.9% | 6% | 3.3% |
| Apr 2026 | 46.7% | 31.8% | 11.7% | 6.4% | 3.5% |
| May 2026 | 46.7% | 31.8% | 11.7% | 6.4% | 3.5% |
| Jun 2026 | 41.7% | 34.7% | 12.8% | 7% | 3.8% |
| Jul 2026 | 41.1% | 34.2% | 12.6% | 8.4% | 3.8% |
| Aug 2026 | 42.7% | 35.6% | 10.7% | 7.1% | 3.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 362K | +22.3% | +1.6 points | |
| 2, held 2nd | 35.6% | 301K | +22.4% | +1.4 points | |
| 3, held 3rd | 10.7% | 90.5K | 0% | -1.9 points | |
| 4, held 4th | 7.1% | 60.5K | 0% | -1.3 points | |
| 5, held 5th | 3.9% | 33.1K | +22.1% | +0.1 points |
42.7%
Held 1st. 362K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
2.
Weetabix35.6%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.4 points.
3.Weet-Bix
10.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.9 points.
7.1%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.9%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Weetabix and its closest rivals
Every comparison with Weetabix
7 comparisons
How has branded search demand for Weetabix changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Weetabix worldwide held steady at 301K.
- Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among cereal brands worldwide peaked at 59.3% in January 2026 and was lowest at 31.8% in April 2026.
How did search popularity change for cereal brands worldwide in August 2026?
5 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 41.1% to 42.7%.
In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 34.2% to 35.6%.
In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 12.6% to 10.7%.
In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 8.4% to 7.1%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Where does Weetabix compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Breakfast cereals | 2nd of 6 | 25.6% | Show ranking |
| Cereal brands | 2nd of 5 | 35.6% | Shown above |
How is Weetabix measured?
Brandwave collects information about searches that people make online using Weetabix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- weetabix
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Is Weetabix your brand?
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