Kellogg's vs Weetabix:Which is searched more?
In August 2026, Kellogg's had more branded searches than Weetabix among cereal brands worldwide. Kellogg's was estimated to have 362K branded searches compared to Weetabix’s 301K, and held a 42.7% Share of Search versus Weetabix’s 35.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kellogg's or Weetabix?
Compare the cereal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Weetabix. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix |
|---|---|---|
| Oct 2025 | 43% | 35.8% |
| Nov 2025 | 43.6% | 36.3% |
| Dec 2025 | 36.9% | 46% |
| Jan 2026 | 26.1% | 59.3% |
| Feb 2026 | 40.7% | 41.5% |
| Mar 2026 | 43.6% | 36.3% |
| Apr 2026 | 46.7% | 31.8% |
| May 2026 | 46.7% | 31.8% |
| Jun 2026 | 41.7% | 34.7% |
| Jul 2026 | 41.1% | 34.2% |
| Aug 2026 | 42.7% | 35.6% |
| Sep 2026 | — | — |
How has the Kellogg's and Weetabix comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Weetabix took it in December 2025, Kellogg's took it in March 2026.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal brands worldwide moved from 43% to 42.7%, and its estimated monthly branded searches held steady at 362K.
- Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among cereal brands worldwide moved from 35.8% to 35.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for cereal brands worldwide in August 2026?
2 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 41.1% to 42.7%.
In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 34.2% to 35.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Kellogg's’ and Weetabix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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