Nutri-Grain vs Weetabix:Which is more popular by branded search?
In August 2026, Weetabix had more branded searches than Nutri-Grain among cereal brands worldwide. Weetabix was estimated to have 301K branded searches compared to Nutri-Grain’s 33.1K, and held a 38.3% Share of Search versus Nutri-Grain’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nutri-Grain or Weetabix?
Compare the cereal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weetabix, Nutri-Grain. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Weet-Bix | Hubbard's | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 38.6% | 11.6% | 7.8% | 3.5% |
| Nov 2025 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Dec 2025 | 32.8% | 49% | 9.9% | 5.4% | 3% |
| Jan 2026 | 22.7% | 62% | 10.2% | 3.1% | 2% |
| Feb 2026 | 36.4% | 44.5% | 10.9% | 4.9% | 3.3% |
| Mar 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Apr 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| May 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| Jun 2026 | 37.3% | 37.3% | 13.7% | 7.5% | 4.1% |
| Jul 2026 | 36.7% | 36.7% | 13.5% | 9% | 4% |
| Aug 2026 | 38.3% | 38.3% | 11.5% | 7.7% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Nutri-Grain and Weetabix comparison changed over the last 12 months?
3 findings
- Weetabix was ahead of Nutri-Grain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nutri-Grain’s estimated Share of Search among cereal brands worldwide moved from 3.5% to 4.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among cereal brands worldwide moved from 38.6% to 38.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for cereal brands worldwide in August 2026?
2 changes
In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nutri-Grain’s and Weetabix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nutri-Grain
1 branded search term
- nutri-grain
Weetabix
1 branded search term
- weetabix
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