Brookfarm vs Kellogg's:Which is more popular?
In October 2026, Kellogg's had more branded searches than Brookfarm among granola bar brands worldwide. Kellogg's had about 7,780 branded searches, while Brookfarm had 10. Kellogg's made up 1.8% of all granola bar brand searches we track, and Brookfarm accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about granola bar brands, neither Brookfarm nor Kellogg's appeared in any of the five answers.
Who do people search for more?
Kellogg's, about 778 searches for every 1 for Brookfarm
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Brookfarm nor Kellogg's showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd
MadeGood3rd
Quaker Oats4th
RXBAR5th
Clif Bar6th
Nutri-Grain7th
Belvita–- Kellogg's–
- +4 more
Brookfarm–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brookfarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brookfarm or Kellogg's more popular in search?
This chart shows how often people search Google for Brookfarm and Kellogg's by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kellogg's, Brookfarm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Kellogg's and Brookfarm sell other things too, so only their searches that name this product count here, like “kelloggs bars”.
How has branded search for Brookfarm and Kellogg's changed worldwide over the last 12 months?
3 findings
- Kellogg's was ahead of Brookfarm in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Brookfarm’s share of searches among granola bar brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending October 2026, Kellogg's’ share of searches among granola bar brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 6.2K to 7.8K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
How are Brookfarm’s and Kellogg's’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Brookfarm’s and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among granola bar brands
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