Protein cereal brands:Which are most popular?

Name: Protein cereal brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Catalina Crunch was the most searched protein cereal brand worldwide, accounting for 50.4% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Catalina Crunch and Magic Spoon showed up in every answer. Magic Spoon was recommended most often, coming first in two out of five responses.

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Top protein cereal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Catalina Crunch and Magic Spoon appeared every time. Magic Spoon was recommended most often, coming first in two out of five answers. Catalina Crunch was second, and Premier Protein was third. Kellogg's, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Catalina Crunch	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Magic Spoon	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Premier Protein	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Three Wishes	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ghost	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kellogg's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein cereal brands

5 answers

Asked ChatGPT
“Which protein cereal should I buy?”
1. 1Catalina Crunch
2. 2Magic Spoon
Asked ChatGPT
“What are the best protein cereals?”
Asked ChatGPT
“What's the best protein cereal for a low-sugar breakfast?”
Searched Google, AI Overview
“high protein cereal”
Searched Google, AI Overview
“protein cereal”

Not named in any answer:

Kellogg's

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which protein cereal brands do people search for most?

This chart shows how often people search Google for each protein cereal brand by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.

Share of searches among protein cereal brands worldwide, by month

Month	Catalina Crunch	Magic Spoon	Ghost	Three Wishes	Premier Protein	Kellogg's
Nov 2025	50.2%	27.4%	4.5%	10%	5.5%	2.4%
Dec 2025	51%	22.8%	5.6%	10.2%	8.3%	2%
Jan 2026	49.9%	27.3%	5.5%	8.2%	6.7%	2.4%
Feb 2026	54.4%	24.3%	5.9%	7.3%	5.9%	2.2%
Mar 2026	51.3%	28.1%	5.6%	8.4%	4.6%	2%
Apr 2026	46.5%	31.1%	6.2%	9.3%	5.1%	1.8%
May 2026	50.2%	27.4%	5.5%	10%	4.5%	2.4%
Jun 2026	44.1%	29.5%	7.2%	10.8%	5.9%	2.6%
Jul 2026	49.1%	26.8%	6.6%	9.8%	5.4%	2.4%
Aug 2026	47.3%	25.9%	7.7%	11.6%	5.2%	2.3%
Sep 2026	44.3%	29.6%	7.2%	10.8%	5.9%	2.1%
Oct 2026	50.4%	22.6%	10.1%	10.1%	4.5%	2.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Catalina Crunch	50.4%	60.5K	+22.2%	+6.1 points
2, held 2nd	Magic Spoon	22.6%	27.1K	-18.1%	-7 points
3, moved from 4th to 3rd	Ghost	10.1%	12.1K	+49.4%	+2.8 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Three Wishes	10.1%	12.1K	0%	-0.7 pointsmoved from 3rd to 4th
5, held 5th	Premier Protein	4.5%	5.4K	-18.2%	-1.4 points
6, held 6th	Kellogg's	2.4%	2.9K	+20.8%	+0.3 points

1.Catalina Crunch
50.4%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +6.1 points.
2.Magic Spoon
22.6%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -7 points.
3.Ghost
10.1%
Moved from 4th to 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
4.Three Wishes
10.1%
Moved from 3rd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.Premier Protein
4.5%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
6.Kellogg's
2.4%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

Premier Protein and Kellogg's sell other things too, so only their searches that name this product count here, like “premier protein cereal”.

Which brand is most popular in search among protein cereal brands worldwide?

6 brands

In October 2026, Catalina Crunch was the most searched among protein cereal brands worldwide, with an estimated 60.5K branded searches, 50.4% of all searches for the six tracked by the Brandwave Brand Demand Index. Magic Spoon is in 2nd place, 27.8 percentage points behind at 22.6%.

Global protein cereal brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Catalina Crunch	50.2% → 50.4%	54.4%Feb 2026	44.1%Jun 2026	1st
Magic Spoon	27.4% → 22.6%	31.1%Apr 2026	22.6%Oct 2026	2nd
Ghost	4.5% → 10.1%	10.1%Oct 2026	4.5%Nov 2025	5th → 3rd
Three Wishes	10% → 10.1%	11.6%Aug 2026	7.3%Feb 2026	3rd → 4th
Premier Protein	5.5% → 4.5%	8.3%Dec 2025	4.5%May 2026	4th → 5th
Kellogg's	2.4%	2.6%Jun 2026	1.8%Apr 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide decreased from 27.4% to 22.6%.
Across the 12 months ending October 2026, Ghost’s share of searches among protein cereal brands worldwide increased from 4.5% to 10.1%.
Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide decreased from 5.5% to 4.5%.
Across the 12 months ending October 2026, Catalina Crunch’s share of searches among protein cereal brands worldwide peaked at 54.4% in February 2026 and was lowest at 44.1% in June 2026.
Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide peaked at 31.1% in April 2026 and was lowest at 22.6% in October 2026.
Across the 12 months ending October 2026, Three Wishes’ share of searches among protein cereal brands worldwide peaked at 11.6% in August 2026 and was lowest at 7.3% in February 2026.
Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide peaked at 8.3% in December 2025 and was lowest at 4.5% in May 2026.
Across the 12 months ending October 2026, Ghost rose from 5th to 3rd among protein cereal brands worldwide.
Across the 12 months ending October 2026, Three Wishes fell from 3rd to 4th among protein cereal brands worldwide.
Across the 12 months ending October 2026, Premier Protein fell from 4th to 5th among protein cereal brands worldwide.
Across the 12 months ending October 2026, Catalina Crunch and Kellogg's held steady: their share of searches among protein cereal brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for protein cereal brands worldwide in October 2026?

5 changes

In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.
In October 2026, Catalina Crunch gained share of searches among protein cereal brands worldwide, from 44.3% to 50.4%.
In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.
In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.
In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%.

How are branded searches counted for protein cereal brands?

6 search terms

Each brand's share of searches among protein cereal brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.