Brandwave

Ghost vs Premier Protein:Which is more popular?

In October 2026, Ghost had more branded searches than Premier Protein among protein cereal brands worldwide. Ghost had about 12,100 branded searches, while Premier Protein had 5,400. Ghost made up 10.1% of all protein cereal brand searches we track, and Premier Protein accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about protein cereal brands, Premier Protein appeared in three of the five answers and Ghost in one. Premier Protein was mentioned before Ghost in every answer that named either.

Among protein cereal brands worldwide in October 2026

Who do people search for more?

Ghost, about 2 searches for every 1 for Premier Protein

Ghost 12.1K searchesPremier Protein 5.4K searches

Who does AI mention more?

Premier Protein, mentioned in 3 of 5 answers, Ghost in 1

Premier Protein in 3 of 5Ghost in 1 of 5

Who does AI recommend more?

Premier Protein, named ahead of Ghost in 3 of 3 answers

Premier Protein first in 3Ghost never first

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Top protein cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Premier Protein was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ghost was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Premier Protein was listed before Ghost in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magic Spoon1st
  2. Catalina Crunch2nd
  3. Premier Protein3rd
  4. Ghost4th
  5. Three Wishes5th
  6. Kellogg's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein cereal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Ghost or Premier Protein more popular in search?

This chart shows how often people search Google for Ghost and Premier Protein by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.

Ghost and Premier Protein among protein cereal brands worldwide, by month

Share of searches by month for Ghost, Premier Protein. The figures are in the table below the chart.

View monthly share of searches table
MonthCatalina CrunchMagic SpoonGhostThree WishesPremier ProteinKellogg's
Nov 202550.2%27.4%4.5%10%5.5%2.4%
Dec 202551%22.8%5.6%10.2%8.3%2%
Jan 202649.9%27.3%5.5%8.2%6.7%2.4%
Feb 202654.4%24.3%5.9%7.3%5.9%2.2%
Mar 202651.3%28.1%5.6%8.4%4.6%2%
Apr 202646.5%31.1%6.2%9.3%5.1%1.8%
May 202650.2%27.4%5.5%10%4.5%2.4%
Jun 202644.1%29.5%7.2%10.8%5.9%2.6%
Jul 202649.1%26.8%6.6%9.8%5.4%2.4%
Aug 202647.3%25.9%7.7%11.6%5.2%2.3%
Sep 202644.3%29.6%7.2%10.8%5.9%2.1%
Oct 202650.4%22.6%10.1%10.1%4.5%2.4%

Premier Protein sells other things too, so only its searches that name this product count here, like “premier protein cereal”.

How has branded search for Ghost and Premier Protein changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Ghost took it in March 2026.
  • Across the 12 months ending October 2026, Ghost’s share of searches among protein cereal brands worldwide moved from 4.5% to 10.1%, and its estimated monthly branded searches moved from 5.4K to 12.1K.
  • Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for protein cereal brands worldwide in October 2026?

2 changes

  1. In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.

  2. In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.

How are Ghost’s and Premier Protein’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ghost’s and Premier Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

1 branded search term

  • ghost cereal

Premier Protein

1 branded search term

  • premier protein cereal

How the Brand Demand Index is measured

Other head-to-heads among protein cereal brands

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