Brandwave

Ghost vs Magic Spoon:Which is more popular?

In October 2026, Magic Spoon had more branded searches than Ghost among protein cereal brands worldwide. Magic Spoon had about 27,100 branded searches, while Ghost had 12,100. Magic Spoon made up 22.6% of all protein cereal brand searches we track, and Ghost accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about protein cereal brands, Magic Spoon appeared in all five answers and Ghost in one. Magic Spoon was mentioned before Ghost in four out of five answers.

Among protein cereal brands worldwide in October 2026

Who do people search for more?

Magic Spoon, about 2 searches for every 1 for Ghost

Magic Spoon 27.1K searchesGhost 12.1K searches

Who does AI mention more?

Magic Spoon, mentioned in every answer we collected

Magic Spoon in 5 of 5Ghost in 1 of 5

Who does AI recommend more?

Magic Spoon, named ahead of Ghost in 4 of 5 answers

Magic Spoon first in 4Ghost first in 1

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Top protein cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magic Spoon appeared in all five answers. Ghost was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Magic Spoon was listed before Ghost in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magic Spoon1st
  2. Catalina Crunch2nd
  3. Premier Protein3rd
  4. Ghost4th
  5. Three Wishes5th
  6. Kellogg's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein cereal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Ghost or Magic Spoon more popular in search?

This chart shows how often people search Google for Ghost and Magic Spoon by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.

Ghost and Magic Spoon among protein cereal brands worldwide, by month

Share of searches by month for Magic Spoon, Ghost. The figures are in the table below the chart.

View monthly share of searches table
MonthCatalina CrunchMagic SpoonGhostThree WishesPremier ProteinKellogg's
Nov 202550.2%27.4%4.5%10%5.5%2.4%
Dec 202551%22.8%5.6%10.2%8.3%2%
Jan 202649.9%27.3%5.5%8.2%6.7%2.4%
Feb 202654.4%24.3%5.9%7.3%5.9%2.2%
Mar 202651.3%28.1%5.6%8.4%4.6%2%
Apr 202646.5%31.1%6.2%9.3%5.1%1.8%
May 202650.2%27.4%5.5%10%4.5%2.4%
Jun 202644.1%29.5%7.2%10.8%5.9%2.6%
Jul 202649.1%26.8%6.6%9.8%5.4%2.4%
Aug 202647.3%25.9%7.7%11.6%5.2%2.3%
Sep 202644.3%29.6%7.2%10.8%5.9%2.1%
Oct 202650.4%22.6%10.1%10.1%4.5%2.4%

How has branded search for Ghost and Magic Spoon changed worldwide over the last 12 months?

3 findings
  • Magic Spoon was ahead of Ghost in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ghost’s share of searches among protein cereal brands worldwide moved from 4.5% to 10.1%, and its estimated monthly branded searches moved from 5.4K to 12.1K.
  • Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide moved from 27.4% to 22.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for protein cereal brands worldwide in October 2026?

2 changes

  1. In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.

  2. In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.

How are Ghost’s and Magic Spoon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ghost’s and Magic Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

1 branded search term

  • ghost cereal

Magic Spoon

1 branded search term

  • magic spoon

How the Brand Demand Index is measured

Other head-to-heads among protein cereal brands

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