Brandwave

How popular isMagic Spoon?

In October 2026, people searched for Magic Spoon by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 22.6% of all global protein cereal brand searches, placing Magic Spoon second out of six brands. When we asked both ChatGPT and Google AI Overviews about protein cereal brands, Magic Spoon appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Magic Spoon is the second most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Catalina CrunchShare of searches 50.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Magic SpoonShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GhostShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Three WishesShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Premier ProteinShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top protein cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magic Spoon appeared in all five answers. Magic Spoon is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magic Spoon1st
  2. Catalina Crunch2nd
  3. Premier Protein3rd
  4. Ghost4th
  5. Three Wishes5th
  6. Kellogg's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein cereal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Magic Spoon compared with other protein cereal brands worldwide?

Magic Spoon against protein cereal brands worldwide, by month

Share of searches by month for Catalina Crunch, Magic Spoon, Ghost, Three Wishes, Premier Protein, Kellogg's. The figures are in the table below the chart.

View monthly share of searches table
MonthCatalina CrunchMagic SpoonGhostThree WishesPremier ProteinKellogg's
Nov 202550.2%27.4%4.5%10%5.5%2.4%
Dec 202551%22.8%5.6%10.2%8.3%2%
Jan 202649.9%27.3%5.5%8.2%6.7%2.4%
Feb 202654.4%24.3%5.9%7.3%5.9%2.2%
Mar 202651.3%28.1%5.6%8.4%4.6%2%
Apr 202646.5%31.1%6.2%9.3%5.1%1.8%
May 202650.2%27.4%5.5%10%4.5%2.4%
Jun 202644.1%29.5%7.2%10.8%5.9%2.6%
Jul 202649.1%26.8%6.6%9.8%5.4%2.4%
Aug 202647.3%25.9%7.7%11.6%5.2%2.3%
Sep 202644.3%29.6%7.2%10.8%5.9%2.1%
Oct 202650.4%22.6%10.1%10.1%4.5%2.4%

  1. 1.Catalina Crunch

    50.4%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +6.1 points.

  2. 2.Magic Spoon

    22.6%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -7 points.

  3. 3.Ghost

    10.1%

    Moved from 4th to 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.

  4. 4.Three Wishes

    10.1%

    Moved from 3rd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Premier Protein

    4.5%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Kellogg's

    2.4%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

Premier Protein and Kellogg's sell other things too, so only their searches that name this product count here, like “premier protein cereal”.

Compare popularity between Magic Spoon and its closest rivals

Every comparison with Magic Spoon

5 comparisons

How has branded search demand for Magic Spoon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Magic Spoon worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide decreased from 27.4% to 22.6%.
  • Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide peaked at 31.1% in April 2026 and was lowest at 22.6% in October 2026.

How did search popularity change for protein cereal brands worldwide in October 2026?

5 changes

  1. In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.

  2. In October 2026, Catalina Crunch gained share of searches among protein cereal brands worldwide, from 44.3% to 50.4%.

  3. In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.

  4. In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.

  5. In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%.

How are Magic Spoon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Magic Spoon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • magic spoon

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How the Brand Demand Index is measured

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